OCT 18 & 19 - RESTON, VA





"How AI is Disrupting Industries and How it Will Change the MSP Industry"

Making national news, now ex-Google engineer, Blake Lemoine saw first-hand the cutting edge of AI and where it will lead. As AI disrupts industries, it remains an open question how much the daily life of IT professionals will change in the coming years as a result of artificial intelligence.  New tools for artistic creation, network planning, customer service and even assistants for writing code are becoming available and offer broad sweeping promises of productivity increases through automation and big data analysis.  We’ll separate fact from fiction, highlighting both the incredibly impressive advances being made in some areas as well as the areas in which the promises of automation are likely to be underwhelming.  Armed with a little understanding of how to leverage these technologies they will provide many opportunities for growth and prosperity.

for MSPs

Register today

Fresh Content

Content focuses on helping MSPs build a better business and realize any revenue opportunities they may be missing

Discover Opportunities

Meet with over 30 technology providers in a business setting geared to help move your business forward

Expand Your Network

Come together and learn best practices while networking and discovering new revenue streams


See how you compare with your peers, as we poll the audience live on key business indicators

For MSPs

Our events are open to all managed service providers, (MSPs), who manage SMBs in North America


Grab a headshot from our professional photography gratis plus win a chance at over $10K worth of prizes


Featured MSP Speakers & Industry Sessions

Brian Johnson

CEO, AVC Technology

MSP Session: “Growth Through Process – Fundamental Building Blocks MSPs Need to Achieve Repeatable Growth YoY"

Ken Wong

Founder & CEO, DragonTek International

MSP Session: “Winning Business Leveraging the Security Conversation"

David Stinner

Founder & President, US itek

MSP Session: “A Blueprint to Solve Talent & Hiring Challenges at 25% of the Salaries Your Competitors are Paying”


"Creating Superfans: How To Turn Your Customers Into Lifelong Advocates"

Entrepreneur, keynote speaker, and fan-engagement guru Brittany Hodak shares the proprietary five-step SUPER Fan System she developed running successful campaigns and products for globally known brands including Walmart, Disney, Amazon, Katy Perry, the Boston Red Sox, and more. With her trademark mix of humor and sharp business insights, she combines entertaining stories from her years of working with major stars like Dolly Parton and KISS with case studies of familiar brands and companies to illustrate the effective and easy-to-master system for transforming customers into passionate advocates of your brand.


11:00 – 11:45 AM

Located in

Grand Ballroom E-G

Badge Pick-Up & Lunch

Start networking over lunch with MSP peers from all over the region

11:45 AM – 12:05 PM

Jessie Devine

The ASCII Group

Welcome to ASCII Edge - the MSP Conference

Day 1 kick-off as we discuss our new format and audience interaction

12:05 – 12:20 PM

Eric Pinto


Opening Doors & Revenue through Compliance Risk Analysis

Effective risk management strategies help recognize potential opportunity and identify security concerns. MSP’s must be able to pinpoint challenges and understand tools to support them. Join SOCSoter to understand why compliance risk analysis and comprehensive systems monitoring is the best practice; required for maintaining customer information, and the service providers who support them. Today’s challenges require complex, layered solutions. SOCSoter’s award-winning, multi-signal platform is designed to ensure regulations are followed, helping businesses achieve compliance objectives. A year-long coaching program for MSPs to maintain compliance is more attainable than ever before.

12:20 – 12:40 PM

Roger Burke


Why Hacking is One of the Fastest Growth Industries

presented by Huntress

12:40 – 1:00 PM

Mo Kayyali


Modernize your MSP: Building a Profitable Cloud Practice

The rapid pace of technology and evolving end user computing needs are significantly impacting the MSP landscape — where some are thriving, and others are struggling to keep up. Learn how any MSP can modernize, automate, secure and cost-optimize their existing practice using native Microsoft technologies including Azure, Intune, Azure Virtual Desktop (AVD), and Windows 365.

1:00 – 1:25 PM

Ken Wong

DragonTek Intl.

Peer Session “Hacker’s Perspective: Is Your MSP Ready for Me?"

It’s known that smaller businesses have smaller IT budgets, which often leaves little room for IT security. MSPs need to have a closer look at themselves on how to best protect themselves as well as their own customers. Ken Wong, Founder/CEO of DragonTek International and Security Expert, will provide some insights in today’s cybersecurity standards from a hacker’s perspective and key areas MSPs need to focus on to better protect their operations.

1:25 – 1:45 PM

Al Alper


How To STAND OUT From Your Competition

Let’s face it, to a layman all IT companies are the same. It’s why “traditional” marketing is all about timing; they hurt (a.k.a. their network crashed, or their IT guy isn’t responding, or…) and you happen to be there when they need it fixed. But chance encounters like that are few and far between. So how can you make it so that it’s YOU they think of when they need help instead of relying on a chance encounter? In this session, we’ll learn how to create and build trust in the minds of your prospects, so that YOU are the go to person when they need help. presented by CyberGuard360

1:45 – 2:05PM

Matthew Cianfarani


Empowering your MSP with White Label Helpdesk

2:05 – 2:35

Located in

Grand Ballroom E-G

Break & Networking Time

Refuel & network

2:35 – 3:00 PM


Industry Panel

Quiet Quitting - How to Inspire, Motivate and Keep Staff

Industry Expert Panel with Avast Business, Axcient, and Moovila

3:00 – 3:20 PM

J. Colin Petersen

The Secret to Recruiting, Hiring, Training, and KEEPING Great Level 1 Technicians

MSP’s all experience similar frustrations hiring L1 tech’s. They want too much money, they have trouble Googling simple error codes, and just as they get their “sea legs,” they end up quitting. While you might think you know why they quit, what matters is knowing the real reasons why, or why you can’t seem to find good ones in the first place, and what you should do to mitigate that. In this session, you’ll learn the secrets I’ve used myself to hire great L1 techs who love what they do.

3:20 – 3:30 PM

Located in

Grand Ballroom E-G 

Business Card Exchange

Get your networking vibe on

3:30 – 3:50 PM

Jennifer Pierce

Galactic Advisors

The Security Conversation and How to Get Client Buy-in

Imagine being handed a sales process and strategy that just worked. Something you could use without having to research, learn, test, and improve? A process that works to get executives on board and investing in the security solutions you know they desperately need. I have that process, and, in this session, I will share my secrets to using third-party security assessments to change the way you connect with executives -imagine 83% close rates. I will also give you a formula to packaging your security stack that will save you time. Plus, learn the one call you need to make this quarter to reinforce your position as a highly valued consultant. We will even give you a list of CEO’s top 10 objections to investing in security solutions and how to overcome them.

3:50 – 4:10 PM

Dave Nankervis


The MSP Revenue Roadmap

A comprehensive guide for MSPs to successfully transition from an owner-centric sales approach to building their first sales pod, enabling them to effectively scale their sales team and drive revenue growth.

4:10 – 4:30 PM

Michael Crean

Solutions Granted

Leadership does not require suffering IT IS A PRIVILEDGE

United States Army combat veteran Michael Crean will be discussing principles of leadership he has learned on and off the battlefield.  As an Army Combat Veteran, I’ve come to understand that leadership is not just a responsibility; it is a profound privilege. Through my experiences on the battlefield and as a CEO for the last 21 years, I’ve witnessed firsthand how leadership can shape destinies and bring about significant change.  Leading a team of Soldiers or a team of Executives is a weighty honor, as it means being entrusted with the well-being of others. The men and women who follow a leader place their trust and faith in that individual’s decisions, knowing that their own success depends on the competence and judgment of their leader. This immense responsibility comes with the privilege of being able to make a positive impact on the lives of those under your command.  Leadership is not about barking orders or seeking personal glory; it’s about guiding, inspiring, and empowering the team.  The privilege of Leadership is in the ability to influence positive change, to cultivate a culture of resilience and unity, and to guide the team towards a common goal. It is witnessing the transformation of individuals into a cohesive force, working together to overcome challenges and achieve shared objectives.

4:30 – 4:55 PM

Brian Johnson

AVC Technology Corp.

Growth Through Process- Fundamental Building Blocks MSPs Meet to Achieve Repeatable Growth YoY

In today’s MSP marketplace if you’re not growing you are losing market share. Growth can solve a lot of problems but is not always easy to achieve in a planned and systematic manner. In this session, Brian Johnson, CEO of AVC Technology will share lessons learned as he reveals key strategies and mistakes to avoid in achieving consistent and aggressive YoY growth. Learn what key methodologies to put into place as well specific KPIs to monitor the health and trajectory of your MSP practice.

4:55 – 5:30 PM

Located in

Grand Ballroom E-G

Day 1 Wrap Up, Voting & Vendor Networking

More networking and time to meet with our great sponsors

5:30 – 6:30 PM

Located in

Grand Ballroom E-G

ASCII Member Closed-Door Meeting

Private peer meeting of ASCII Members

6:30 – 8:30 PM

Located in

Grand Ballroom E-G

Evening Networking Reception

Join us for food, drink, and networking! The Start Up sponsors will be here tonight only, so be sure to meet these emerging vendors!

Greater Washington DC Metro Area
October 18 & 19, 2023

Hyatt Regency Reston
1800 Presidents St, Reston, VA 20190

Stay Thursday for The ASCII Cup on October 19th!


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