Making national news, now ex-Google engineer, Blake Lemoine saw first-hand the cutting edge of AI and where it will lead. As AI disrupts industries, it remains an open question how much the daily life of IT professionals will change in the coming years as a result of artificial intelligence. New tools for artistic creation, network planning, customer service and even assistants for writing code are becoming available and offer broad sweeping promises of productivity increases through automation and big data analysis. We’ll separate fact from fiction, highlighting both the incredibly impressive advances being made in some areas as well as the areas in which the promises of automation are likely to be underwhelming. Armed with a little understanding of how to leverage these technologies they will provide many opportunities for growth and prosperity.
Content focuses on helping MSPs build a better business and realize any revenue opportunities they may be missing
Meet with over 30 technology providers in a business setting geared to help move your business forward
Come together and learn best practices while networking and discovering new revenue streams
See how you compare with your peers, as we poll the audience live on key business indicators
Our events are open to all managed service providers, (MSPs), who manage SMBs in North America
Grab a headshot from our professional photography gratis plus win a chance at over $10K worth of prizes
CEO, AVC Technology
MSP Session: “Growth Through Process – Fundamental Building Blocks MSPs Need to Achieve Repeatable Growth YoY"
Founder & CEO, DragonTek International
MSP Session: “Winning Business Leveraging the Security Conversation"
Founder & President, US itek
MSP Session: “A Blueprint to Solve Talent & Hiring Challenges at 25% of the Salaries Your Competitors are Paying”
Entrepreneur, keynote speaker, and fan-engagement guru Brittany Hodak shares the proprietary five-step SUPER Fan System she developed running successful campaigns and products for globally known brands including Walmart, Disney, Amazon, Katy Perry, the Boston Red Sox, and more. With her trademark mix of humor and sharp business insights, she combines entertaining stories from her years of working with major stars like Dolly Parton and KISS with case studies of familiar brands and companies to illustrate the effective and easy-to-master system for transforming customers into passionate advocates of your brand.
Oct 18, 2023
Oct 19, 2023
Start networking over lunch with MSP peers from all over the region
Day 1 kick-off as we discuss our new format and audience interaction
Effective risk management strategies help recognize potential opportunity and identify security concerns. MSP’s must be able to pinpoint challenges and understand tools to support them. Join SOCSoter to understand why compliance risk analysis and comprehensive systems monitoring is the best practice; required for maintaining customer information, and the service providers who support them. Today’s challenges require complex, layered solutions. SOCSoter’s award-winning, multi-signal platform is designed to ensure regulations are followed, helping businesses achieve compliance objectives. A year-long coaching program for MSPs to maintain compliance is more attainable than ever before.
presented by Huntress
The rapid pace of technology and evolving end user computing needs are significantly impacting the MSP landscape — where some are thriving, and others are struggling to keep up. Learn how any MSP can modernize, automate, secure and cost-optimize their existing practice using native Microsoft technologies including Azure, Intune, Azure Virtual Desktop (AVD), and Windows 365.
It’s known that smaller businesses have smaller IT budgets, which often leaves little room for IT security. MSPs need to have a closer look at themselves on how to best protect themselves as well as their own customers. Ken Wong, Founder/CEO of DragonTek International and Security Expert, will provide some insights in today’s cybersecurity standards from a hacker’s perspective and key areas MSPs need to focus on to better protect their operations.
Let’s face it, to a layman all IT companies are the same. It’s why “traditional” marketing is all about timing; they hurt (a.k.a. their network crashed, or their IT guy isn’t responding, or…) and you happen to be there when they need it fixed. But chance encounters like that are few and far between. So how can you make it so that it’s YOU they think of when they need help instead of relying on a chance encounter? In this session, we’ll learn how to create and build trust in the minds of your prospects, so that YOU are the go to person when they need help. presented by CyberGuard360
Refuel & network
Industry Expert Panel with Avast Business, Axcient, and Moovila
MSP’s all experience similar frustrations hiring L1 tech’s. They want too much money, they have trouble Googling simple error codes, and just as they get their “sea legs,” they end up quitting. While you might think you know why they quit, what matters is knowing the real reasons why, or why you can’t seem to find good ones in the first place, and what you should do to mitigate that. In this session, you’ll learn the secrets I’ve used myself to hire great L1 techs who love what they do.
Get your networking vibe on
Imagine being handed a sales process and strategy that just worked. Something you could use without having to research, learn, test, and improve? A process that works to get executives on board and investing in the security solutions you know they desperately need. I have that process, and, in this session, I will share my secrets to using third-party security assessments to change the way you connect with executives -imagine 83% close rates. I will also give you a formula to packaging your security stack that will save you time. Plus, learn the one call you need to make this quarter to reinforce your position as a highly valued consultant. We will even give you a list of CEO’s top 10 objections to investing in security solutions and how to overcome them.
A comprehensive guide for MSPs to successfully transition from an owner-centric sales approach to building their first sales pod, enabling them to effectively scale their sales team and drive revenue growth.
United States Army combat veteran Michael Crean will be discussing principles of leadership he has learned on and off the battlefield. As an Army Combat Veteran, I’ve come to understand that leadership is not just a responsibility; it is a profound privilege. Through my experiences on the battlefield and as a CEO for the last 21 years, I’ve witnessed firsthand how leadership can shape destinies and bring about significant change. Leading a team of Soldiers or a team of Executives is a weighty honor, as it means being entrusted with the well-being of others. The men and women who follow a leader place their trust and faith in that individual’s decisions, knowing that their own success depends on the competence and judgment of their leader. This immense responsibility comes with the privilege of being able to make a positive impact on the lives of those under your command. Leadership is not about barking orders or seeking personal glory; it’s about guiding, inspiring, and empowering the team. The privilege of Leadership is in the ability to influence positive change, to cultivate a culture of resilience and unity, and to guide the team towards a common goal. It is witnessing the transformation of individuals into a cohesive force, working together to overcome challenges and achieve shared objectives.
In today’s MSP marketplace if you’re not growing you are losing market share. Growth can solve a lot of problems but is not always easy to achieve in a planned and systematic manner. In this session, Brian Johnson, CEO of AVC Technology will share lessons learned as he reveals key strategies and mistakes to avoid in achieving consistent and aggressive YoY growth. Learn what key methodologies to put into place as well specific KPIs to monitor the health and trajectory of your MSP practice.
More networking and time to meet with our great sponsors
Private peer meeting of ASCII Members
Join us for food, drink, and networking! The Start Up sponsors will be here tonight only, so be sure to meet these emerging vendors!
Start networking over breakfast with MSP peers from all over the region
Do you really know how much of your valuable information is available on the dark web? Join Collin, Solutions Engineer to learn how to access the dark web and tools to assist in getting to the marketplaces and forum. See just how easy it is for attackers to get malicious code and sensitive information to use against you and your business.
Day 2 kick-off as we discuss our new format and audience interaction
Entrepreneur, keynote speaker, and fan-engagement guru Brittany Hodak shares the proprietary five-step SUPER Fan System she developed running successful campaigns and products for globally known brands including Walmart, Disney, Amazon, Katy Perry, the Boston Red Sox, and more. With her trademark mix of humor and sharp business insights, she combines entertaining stories from her years of working with major stars like Dolly Parton and KISS with case studies of familiar brands and companies to illustrate the effective and easy-to-master system for transforming customers into passionate advocates of your brand.
81% of consumers trust the advice of family and friends over business; more than 50% of MSPs don’t have a process to facilitate strong business relationships for long term growth. All conversations that result in relationships start with a simple, “how are you?” Join ConnectWise Evangelist Sean Lardo as he reviews steps to help you build long-lasting business relationships that drive sales and retention.
Redstor
Fuel Growth, Reduce Risk and Optimize Efficiency
Break – time to refuel
TruGrid
Business session presented by TruGrid
Kaseya’s IT Complete is the world’s first and only purpose-built platform designed to directly address the challenges of DO-IT-ALL, multi—function, IT professionals. One vendor with everything you need, woven together to save you time, smart enough to help you get more done, and in a way you can afford.
Growing your MSP to be the top-tier provider in your market isn’t easy, but it’s not impossible either. The good news is that you’re a managed service provider, battle-tested at problem-solving, but some challenges require a bit of support. Nobody knows your clients better than you do, and you can easily rank them on a list from rockstars to the ones that need a little extra effort. But there’s more to it than just defining your client list. Join industry veteran, Eric Torres (VP Channel, ScalePad) as he shares how your MSP can differentiate from the competition, improve its operational maturity, and become the premier provider in a competitive market, all by following a simple framework.
No matter which stage of your MSP growth journey you’re in – Establishment, Enablement, Expansion, or Enhancement – Pax8 Academy can help.
Whether your entire organization reports to you (the Establishment phase), or you’ve got a more thoroughly built-out leadership structure and want to take your business even further (Enhancement), you’ll learn how to grow your business, increase efficiency, and reduce your risk in 2023. Join us to learn key insights and get the knowledge to move your business forward.
presented by ASCII Group
Lunch will be served in the Solutions Pavilion! Network with supporting sponsors and MSP peers.
Industry Expert Panel with NUSO, OpenText, and Perimeter 81
Tools like ChatGPT are creating a new generation of AI Cybercriminals that are tasking AI to script code similar to ransomware or even decode hashed passwords – no programming skills required. Join Quickpass Cybersecurity, as we explore ChatGPT and potential AI powered attacks on the MSP community, along with how to get protected from them.
Most MSPs think the secret to growth is adding more clients, which makes sense, right? Not exactly. More clients mean more meetings, more work, and more operational issues. More wallet share per client creates the same revenue lift without all the headaches. When you solve your client’s people and planning problems in addition to their technology problems, your revenue will increase while your headaches actually decrease. Learn how to open up more wallet share per client and gain the visibility required for long term opportunities to further drive your MSP to new heights.
3:45 – 4:10 PM
If you are struggling with staff quiet quitting, leaving for a better job during the great resignation, or your staff asking for more money than you can afford, this session is for you. Did you ever say you cannot find the right staff? Do you have staff that is lackluster or doesn’t show up for work? Do you need admin support staff for billing, marketing but don’t know where to start? Do you need more technical staff but cant afford more people? What if you could do it for 25% of what you think it will cost. In this educational session you are going to learn the Top 10 Proven Things to address all these topics and more, discussed by an MSP who solved these problems.
Learn key marketing techniques and strategies financial firms use to help more clients sign on the dotted line. Creating a quote is only part of the equation, by layering into the discussion the flexibility and opportunity to help clients manage their cash flow only increases your chances of closing that client and creates more distance from your competition.
presented by SecurityStudio
Vote
Making national news, now ex-Google engineer, Blake Lemoine saw first-hand the cutting edge of AI and where it will lead. As AI disrupts industries, it remains an open question how much the daily life of IT professionals will change in the coming years as a result of artificial intelligence. New tools for artistic creation, network planning, customer service and even assistants for writing code are becoming available and offer broad sweeping promises of productivity increases through automation and big data analysis. We’ll separate fact from fiction, highlighting both the incredibly impressive advances being made in some areas as well as the areas in which the promises of automation are likely to be underwhelming. Armed with a little understanding of how to leverage these technologies they will provide many opportunities for growth and prosperity.
Event wrap up ceremony with prize drawings
Join us at the Steven F. Udvar-Hazy Center (National Air & Space Museum) for the best party in the channel! There will be food, drinks, entertainment, and most importantly the celebration of the Top 10 Vendors of the year. Shuttle busses will be starting at 7:00PM and will continue to loop until the end of the event.
VIP BADGE PROVIDED AT REGISTRATION MUST BE WORN TO ENTER VENUE.
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