Toronto | August 21 & 22


The MSP Conference

Shaping the Future of the Channel

Why ASCII Edge 2024?

Celebrating 40 years of excellence, The ASCII Group has curated an agenda that caters specifically to the needs and aspirations of growing MSPs like you. With multiple locations across North America, ASCII Edge events provide the perfect platform for collaboration and growth.

Connect with industry professionals, engage with top technology vendors, and learn from key leaders in the field. Gain valuable insights, expand your network, and shape the future of the channel.

Don’t miss out on this incredible opportunity. Join us at an ASCII Edge event near you and be a part of the conversation!

MSPs Register Here
Special Guest | Sounil Yu


“The Cyber Defense Matrix strategy”

This special session will detail out Sounil’s The Cyber Defense Matrix strategy. The matrix categorizes diverse products and services for solving information security challenges. Aligned with NIST’s framework, it simplifies tech choices, covers control gaps, and highlights innovation prospects. It also identifies tech reliance. Adopting the matrix streamlines tech selection, aligns vendors, and ensures essential tools for information security. Sounil Yu, Bank of America’s Chief Security Scientist, leads innovation efforts, reducing risk, and addressing security challenges. Previously, he enhanced security cooperation among Fortune 100 companies and government agencies.


Featured MSP Sessions

“Tapping into the Hive: MSP Business Hacks”

Joshua Liberman, President, Net Sciences

“Operational Automation for MSPs”

Dawn Sizer, CEO, 3rd Element Consulting

“Scaling Your MSP for Entrepreneurial Success”

Shawn Walsh, CEO, Encore Strategic Consulting

"From Chaos to Control: Optimizing Project Management in Business"

Gain insights from a seasoned professional: Todd led operations at Fully Managed, an MSP that garnered a remarkable acquisition deal of $137 million.

IT projects have a shockingly low success rate, under 30%! Learn tips and tactics to immediately and dramatically improve your team’s project success.

Todd will walk you through effective tactics to streamline your project management and start organizing your project workload. This will be interactive and directly practical to your day-to-day work.

What you’ll learn in this session:

  • How to reduce friction between sales and technical teams
  • Simple ways to increase your project margins
  • Simple ways to reduce scope creep
  • Why you DO NOT need a 3rd party PM tool
  • Many more strategies and tactics to improve your project delivery practices
MSPs Register Here


Two days of education, networking, and more!

PREDAY | WEDNESDAY August 21, 2024
  • 11:00 AM
    Badge Pick-Up & Lunch
  • 11:45 AM
    Pre-day ASCII Welcome
  • 12:05 PM
    "Service Desk Excellence: Strategies for Optimizing Operations"
  • 12:20 PM
    "Prioritizing Transparency & Mental Health in IT Industry"
  • 12:40 PM
    "Objection Overruled: Strategies for Triumphing Over Sales Challenges"
  • 1:00 PM
    “Tapping into the Hive: MSP Business Hacks” presented by Joshua Liberman of Net Sciences, Inc. (ASCII Member)
  • 1:25 PM
    "Compliance and Data Governance in MSP Operations: Are you meeting the requirements?"
  • 1:45 PM
    "Driving New Business Through Effective Sales Funnels and Drip Campaigns"
  • 2:05 PM
    Networking Break
  • 2:35 PM
    Thought Leadership Panel: Sales & Marketing
  • 3:00 PM
    "Nurturing Leads to Growth: Unleashing the Power of Marketing Automation"
  • 3:20 PM
    Business Card Exchange
  • 3:30 PM
    MSP Business Session brought to you by Platinum Sponsor
  • 3:50 PM
    "Navigating Delicate Terrain: Mastering Employee Termination"
  • 4:10 PM
    "Client Relationship Management: What Strategies MSPs Should Consider"
  • 4:30 PM
    “Operational Automation for MSPs” presented by Dawn Sizer, 3rd Element Consulting (ASCII Member)
  • 4:55 PM
    Wrap Up, Voting & Vendor Networking
  • 5:30 PM
    ASCII Member Only Meeting
  • 6:30 PM
    Evening Networking Reception | Visit the Start Up Sponsors!
MAIN DAY | THURSDAY August 22, 2024
  • 8:30 AM
    Networking Breakfast & Badge Pick-Up – Professional Headshots Compliments of The ASCII Group
  • 9:00 AM
    ASCII Edge Welcome- Day 2 Kickoff
  • 9:10 AM
    KEYNOTE: "From Chaos to Control: Optimizing Project Management in Business" presented by Todd Kane
  • 10:10 AM
    "Mastering the Balance Sheet: Invoice and Finance Best Practices"
  • 10:30AM
    "Driving Success: Mastering MSP Sales Metrics and KPIs for Growth"
  • 10:50 AM
    Business Card Exchange | Morning Break | Networking | Headshots
  • 11:05 AM
    "Nurturing Your Expanding Team: Effective HR Management Strategies"
  • 11:25 AM
    "Unlocking Online Visibility: SEO Strategies for Your Website"
  • 11:45 AM
    "Compensation Strategies for MSPs - How to Incent Long Term Success in Sales and Support"
  • 12:05 PM
    "MSP Mergers and Acquisitions: Key considerations, valuation, and challenges"
  • 12:05 PM
    "Industry Communities, Where to Start" presented by Lynn Williams, The ASCII Group
  • 1:00 PM
    Solutions Pavilion & Networking Lunch
  • 3:00 PM
    Thought Leadership Panel: Company Culture
  • 3:25 PM
    "Sealing the Deal: Strategies for Crafting Irresistible Sales Proposals"
  • 3:40 PM
    "Choosing the Right Managed Service Pricing Model for Your Success"
  • 3:55 PM
    "Scaling Your MSP for Entrepreneurial Success” Shawn Walsh, Encore Strategic Consulting, LLC
  • 4:20 PM
    MSP Business Session
  • 4:35 PM
    MSP Business Session
  • 4:50 PM
    Voting – Afternoon Break & Networking
  • 5:00 PM
    KEYNOTE: "Defying the Darkness: A Tale of Redemption Amidst Unyielding Adversity" presented by Damon West
  • 6:00 PM
    Awards & Giveaways

Join Us!


You registration includes:
  • Access to all session tracks and keynotes
  • Network with like-minded MSPs and connected industry professionals
  • Meet with top technology vendors
  • Complimentary headshot from a professional photographer
  • Sponsor prizes and giveaways
  • Parking, all meals and educational materials


August 21 & 22, 2024

Register Today

  • Sheraton Centre Toronto, 370 King St W, Toronto, ON M5V 1J9

What Attendees are Saying

"The ASCII events are a great way to meet likeminded peers who want to network and grow their business. I have made new connections with many IT professionals, vendors, and manufacturers. The content I’ve learned from these events has helped me accelerate my business to the next level!

Chad Kempt
Owner, Fast Computers

We've gained the ability to leverage the ASCII network to assist us in supporting other clients across the country. We can credit our partnership/membership with ASCII with assisting us in our continued growth year over year.

Lamont Hatcher

Questions? Say Hello

If you have any questions, please message us below.

The ASCII Group

4315 50th St., NW, Suite 200

Washington, DC 20016

Contact No.

Main 800-394-2724