Tampa | October 23 & 24


The MSP Conference

Shaping the Future of the Channel

Why ASCII Edge 2024?

Celebrating 40 years of excellence, The ASCII Group has curated an agenda that caters specifically to the needs and aspirations of growing MSPs like you. With multiple locations across North America, ASCII Edge events provide the perfect platform for collaboration and growth.

Connect with industry professionals, engage with top technology vendors, and learn from key leaders in the field. Gain valuable insights, expand your network, and shape the future of the channel.

Don’t miss out on this incredible opportunity. Join us at an ASCII Edge event near you and be a part of the conversation!

MSPs Register Here
Special Guest | Damon West


“A Modern Day Shawshank Redemption”


Damon captivates audiences worldwide with his compelling narrative, weaving together elements of caution, hope, and redemption with raw honesty and sincerity. Drawing from his own life experiences, he takes listeners on an emotional journey. Yet, amidst the wreckage of his life, Damon’s story isn’t one of despair, but of resilience and transformation. His time spent in a Texas maximum security prison becomes a crucible for self-reflection and growth, leading him on a journey towards redemption. Through his trials and tribulations, Damon discovers the profound power of recovery and the potential for finding meaning and purpose in even the darkest of circumstances.Damon’s journey is not just riveting—it’s a testament to the indomitable human spirit and the transformative power of redemption.


Featured MSP Sessions

“Experience the ASCII Link Member Forum Live”

Joshua Liberman, President, Net Sciences

“Operational Automation for MSPs”

Dawn Sizer, CEO, 3rd Element Consulting

“Scaling Your MSP for Entrepreneurial Success”

Shawn Walsh, CEO, Encore Strategic Consulting

"From Chaos to Control: Optimizing Project Management in Business"

Gain insights from a seasoned professional: Todd led operations at Fully Managed, an MSP that garnered a remarkable acquisition deal of $137 million.

IT projects have a shockingly low success rate, under 30%! Learn tips and tactics to immediately and dramatically improve your team’s project success.

Todd will walk you through effective tactics to streamline your project management and start organizing your project workload. This will be interactive and directly practical to your day-to-day work.

What you’ll learn in this session:

  • How to reduce friction between sales and technical teams
  • Simple ways to increase your project margins
  • Simple ways to reduce scope creep
  • Why you DO NOT need a 3rd party PM tool
  • Many more strategies and tactics to improve your project delivery practices
MSPs Register Here


Two days of education, networking, and more!

PREDAY | WEDNESDAY October 23, 2024
  • 11:00 AM
    Badge Pick-Up & Lunch
  • 11:45 AM
    Pre-day ASCII Welcome
  • 12:05 PM
    "Service Desk Excellence: Strategies for Optimizing Operations"
  • 12:20 PM
    "Prioritizing Transparency & Mental Health in IT Industry"
  • 12:40 PM
    "Objection Overruled: Strategies for Triumphing Over Sales Challenges"
  • 1:00 PM
    “Tapping into the Hive: MSP Business Hacks” presented by Joshua Liberman of Net Sciences, Inc. (ASCII Member)
  • 1:25 PM
    "Compliance and Data Governance in MSP Operations: Are you meeting the requirements?"
  • 1:45 PM
    "Driving New Business Through Effective Sales Funnels and Drip Campaigns"
  • 2:05 PM
    Networking Break
  • 2:35 PM
    Thought Leadership Panel: Sales & Marketing
  • 3:00 PM
    "Nurturing Leads to Growth: Unleashing the Power of Marketing Automation"
  • 3:20 PM
    Business Card Exchange
  • 3:30 PM
    MSP Business Session brought to you by Platinum Sponsor
  • 3:50 PM
    "Navigating Delicate Terrain: Mastering Employee Termination"
  • 4:10 PM
    "Client Relationship Management: What Strategies MSPs Should Consider"
  • 4:30 PM
    “Operational Automation for MSPs” presented by Dawn Sizer, 3rd Element Consulting (ASCII Member)
  • 4:55 PM
    Wrap Up, Voting & Vendor Networking
  • 5:30 PM
    ASCII Member Only Meeting
  • 6:30 PM
    Evening Networking Reception | Visit the Start Up Sponsors!
MAIN DAY | THURSDAY October 24, 2024
  • 8:30 AM
    Networking Breakfast & Badge Pick-Up – Professional Headshots Compliments of The ASCII Group
  • 9:00 AM
    ASCII Edge Welcome- Day 2 Kickoff
  • 9:10 AM
    KEYNOTE: "From Chaos to Control: Optimizing Project Management in Business" presented by Todd Kane
  • 10:10 AM
    "Mastering the Balance Sheet: Invoice and Finance Best Practices"
  • 10:30AM
    "Driving Success: Mastering MSP Sales Metrics and KPIs for Growth"
  • 10:50 AM
    Business Card Exchange | Morning Break | Networking | Headshots
  • 11:05 AM
    "Nurturing Your Expanding Team: Effective HR Management Strategies"
  • 11:25 AM
    "Unlocking Online Visibility: SEO Strategies for Your Website"
  • 11:45 AM
    "Compensation Strategies for MSPs - How to Incent Long Term Success in Sales and Support"
  • 12:05 PM
    "MSP Mergers and Acquisitions: Key considerations, valuation, and challenges"
  • 12:05 PM
    "Industry Communities, Where to Start" presented by Lynn Williams, The ASCII Group
  • 1:00 PM
    Solutions Pavilion & Networking Lunch
  • 3:00 PM
    Thought Leadership Panel: Company Culture
  • 3:25 PM
    "Sealing the Deal: Strategies for Crafting Irresistible Sales Proposals"
  • 3:40 PM
    "Choosing the Right Managed Service Pricing Model for Your Success"
  • 3:55 PM
    "Scaling Your MSP for Entrepreneurial Success” Shawn Walsh, Encore Strategic Consulting, LLC
  • 4:20 PM
    MSP Business Session
  • 4:35 PM
    MSP Business Session
  • 4:50 PM
    Voting – Afternoon Break & Networking
  • 5:00 PM
    KEYNOTE: "Defying the Darkness: A Tale of Redemption Amidst Unyielding Adversity" presented by Damon West
  • 6:00 PM
    Awards & Giveaways

Join Us!


You registration includes:
  • Access to all session tracks and keynotes
  • Network with like-minded MSPs and connected industry professionals
  • Meet with top technology vendors
  • Complimentary headshot from a professional photographer
  • Sponsor prizes and giveaways
  • Parking, all meals and educational materials


October 23 & 24, 2024

Register Today

  • Hilton St. Petersburg Bayfront, 333 1st St SE , St Petersburg, FL 33701

What Attendees are Saying

"The ASCII events are a great way to meet likeminded peers who want to network and grow their business. I have made new connections with many IT professionals, vendors, and manufacturers. The content I’ve learned from these events has helped me accelerate my business to the next level!

Chad Kempt
Owner, Fast Computers

We've gained the ability to leverage the ASCII network to assist us in supporting other clients across the country. We can credit our partnership/membership with ASCII with assisting us in our continued growth year over year.

Lamont Hatcher

Questions? Say Hello

If you have any questions, please message us below.

The ASCII Group

4315 50th St., NW, Suite 200

Washington, DC 20016

Contact No.

Main 800-394-2724