Now entering its fourth decade as the channel’s most trusted community, The ASCII Group continues to evolve with the needs of today’s MSPs. ASCII Edge 2026 is where collaboration, peer insight, and emerging technology converge—equipping MSPs to scale smarter and navigate the new era of AI with confidence.
This year’s series delivers real-world strategies, expert guidance, and member-driven dialogue focused on strengthening operations, driving innovation, and growing together as a community.
Join us for an energizing, insight-driven experience designed to connect MSPs, exchange ideas, and shape the future of managed services—together.
How ready is your business to embrace opportunities and meet demands
AI is already reshaping how MSPs operate, compete, and grow. The only real question is whether your business is ready and how long your customers can afford to wait for you.
In this keynote, Carolyn April unveils exclusive, never-before-shared findings from the ASCII & GTIA AI Readiness in the Channel research, delivering a clear, data-driven view of where MSPs truly stand today and what differentiates those pulling ahead from those struggling to keep pace. Attendees will gain practical insight into:
– How peers are actually using AI internally and with clients
– Where adoption is stalling and what is holding firms back
– Which AI services are delivering real efficiency and revenue today
– How MSPs are pricing, packaging and governing AI
– What steps matter most to stay competitive over the next 12–24 months
MSPs and ITSPs gain the clarity they need to benchmark their readiness, identify blind spots and make smarter decisions as AI accelerates change across the channel.
Join Microsoft and ASCII for a practical workshop focused on helping MSPs turn AI interest into customer adoption and recurring revenue. Learn how to leverage Copilot trials, ASPX insights, and proven sales and marketing motions to identify opportunities, engage the right customers, and accelerate Microsoft 365 Copilot growth in FY27.
Penetration testing has evolved from an enterprise luxury to an SMB necessity and a major opportunity for MSPs. In this session, discover how to position pentesting as a business conversation instead of a technical one, uncover hidden risks for clients, create recurring revenue opportunities, and differentiate your services before attackers expose the gaps for you.
Joe Rojas, Start Grow Manage, ASCII Partner
Chad Kempt, Fast Computers, ASCII Member
Wayne Hunter, AvTek Solutions Inc., ASCII Member
AI has survived the hype cycle and now customers are knocking, asking you to be their trusted AI advisor. You’ve heard the theory, you’ve seen the AI slop and misinformation, but you need real advice and answers. A way forward that provides your clients a solution, but doesn’t break trust, or break the bank. You need a plan, and you’ve come to the right place to get it.
In this keynote, Emily Tell outlines the steps MSPs can take to implement AI successfully. She provides practical, simple guidance on how to manage each phase from the first conversation with the customer, to the last step of measuring ROI. You will leave the session with a clear plan for measurable results, a way to add AI as a managed service and clarity on how to build trust and governance along the way.
Life After the Sale: Lessons from an MSP Exit
Registration
Microsoft Workshop | Accelerating Copilot Growth in FY27
Kaseya Workshop | From Compliance to Confidence: Selling Penetration Testing That Clients Actually Want
Lunch & Registration
ASCII Edge Day 1 Kickoff!
KEYNOTE | "Survive, Thrive, or Fade Out: AI's Impact on Today's MSPs" presented by Carolyn April
"How Threat Actors are Targeting M365 (and What MSPs Can Do About It)" presented by Proofpoint
"Stop Leaving Money on the Table: How ASCII Members Are Automating AR and Getting Paid Faster" presented by Alternative Payments
"Your AI Workforce for Business Communications" presented by Callture
"Scaling Safely for MSPs " presented by Monjur
Networking Break
Panel | "From Shadow IT to Shadow AI: The New Security Reality" moderated by Chad Kempt, ASCII Member
"Closing the AI Revenue Gap" presented by Goodweek
"Defending at Machine Speed: How AI Platforms, Cloud Infrastructure, and Threat Intelligence Must Converge " presented by Trend AI
Business Card Exchange
"The AI VulnPocalypse is Here: How to Build a Mythos-Ready Security Program" presented by ThreatMate
"Demystifying DMARC & Common Email Misconfigurations" presented by Vircom
PEER KEYNOTE | "Life After the Sale: Lessons from an MSP Exit" presented by Joshua Liberman, ASCII Member
Day 1 Wrap-up | Voting | Networking
ASCII Member-Only Meeting
Evening Reception provided by Titanium and Diamond Sponsors
Networking Breakfast & Badge Pick-Up – Professional Headshots Compliments of The ASCII Group
ASCII Edge Welcome | Day 2 Kickoff!
KEYNOTE: "Unlock Hidden Revenue Without Chasing New Clients" presented by Joe Rojas
"Cybersecurity 101: The Threat Landscape Has Changed. Has Your Business?" presented by Kaseya
"From Edge to Cloud: Microsoft and MSPs in the AI Revolution" presented by Microsoft" presented by Microsoft
Business Card Exchange | Morning Break | Networking
"Seven Habits of Highly Compromised Organization" presented by SonicWall
"MSP Business Session" presented by CIRA
"Stop Debating AI. Start Owning It." presented by Nerdio
Panel | From Tools to Traction: How MSPs Can Leverage Vendor Partnerships
"How ASCII Helps MSPs" presented by The ASCII Group
Solutions Pavilion & Networking Lunch | Professional Headshots
Prizes!
"AI, Trust and Growth: Turning the MIP Shift into Revenue Gains" presented by Pax8
"AI Has Changed Phishing. Authentication Has to Change" presented by KZero Passwordless
"How One MSP Built a Marketing Engine Using AI" presented by Wayne Hunter, ASCII Member
"From Blind Spot to Stronghold: Gaining Browser & AI Visibility While Protecting the Modern Workspace" presented by Atakama
"Cybersecurity Strategist MSP Partnerships" presented by OpenText Cybersecurity
"Email Security in a Microsoft and AI World and what that looks like in action." presented by TopSec
Voting | Break | Networking
PEER KEYNOTE | "A Practical Plan to Launch AI Services That Deliver" presented by Emily Tell, ASCII Member
Closing | Awards | Giveaways
“ASCII Edge is an incredible experience — packed with valuable insights, networking opportunities, and actionable strategies for MSP growth. The energy and collaboration among peers make it one of the most impactful events I’ve attended.”
“ASCII Edge delivers exactly what an MSP needs in a day — sharp sessions, smart peers, and vendor conversations that feel like whiteboard sessions, not sales calls. The pace is focused, the content current, and the networking next level. We left with actionable security and services ideas we’re putting to work right away.”
Join Us!
