Now entering its fourth decade as the channel’s most trusted community, The ASCII Group continues to evolve with the needs of today’s MSPs. ASCII Edge 2026 is where collaboration, peer insight, and emerging technology converge—equipping MSPs to scale smarter and navigate the new era of AI with confidence.
This year’s series delivers real-world strategies, expert guidance, and member-driven dialogue focused on strengthening operations, driving innovation, and growing together as a community.
Join us for an energizing, insight-driven experience designed to connect MSPs, exchange ideas, and shape the future of managed services—together.
How ready is your business to embrace opportunities and meet demands
AI is already reshaping how MSPs operate, compete, and grow. The only real question is whether your business is ready and how long your customers can afford to wait for you.
In this keynote, Carolyn April unveils exclusive, never-before-shared findings from the ASCII & GTIA AI Readiness in the Channel research, delivering a clear, data-driven view of where MSPs truly stand today and what differentiates those pulling ahead from those struggling to keep pace. Attendees will gain practical insight into:
– How peers are actually using AI internally and with clients
– Where adoption is stalling and what is holding firms back
– Which AI services are delivering real efficiency and revenue today
– How MSPs are pricing, packaging and governing AI
– What steps matter most to stay competitive over the next 12–24 months
MSPs and ITSPs gain the clarity they need to benchmark their readiness, identify blind spots and make smarter decisions as AI accelerates change across the channel.
Most MSPs can tell you what they’re managing. Few can tell you what their customers are actually using. That blind spot is costing MSPs thousands in missed revenue opportunities, unmanaged risk, hidden SaaS spend, and customer churn.
In this interactive 45-minute workshop, you’ll discover how leading MSPs are using BetterTracker to gain complete visibility into both their own technology stack and their clients’ environments—transforming technology data into actionable business intelligence.
You’ll see exactly how to uncover redundant tools, identify optimization opportunities, strengthen QBR conversations, and create new revenue streams from information you likely don’t have today. Most importantly, you’ll walk away with practical strategies you can implement immediately—regardless of your size.
What You’ll Learn
Joe Rojas, Start Grow Manage, ASCII Partner
Ted Roller, Chief Community Officer, ASCII
Wayne Hunter, AvTek Solutions Inc., ASCII Member
There are two kinds of treasure: the kind lost at sea, and the kind sitting inside your business that you haven’t noticed yet. In this talk, James Gadomski, shipwreck treasure hunter as seen on the History Channel, who has recovered millions in lost riches, shares the surprising truth behind big discoveries: it’s rarely luck—it’s research, patience, and a ruthless commitment to following the clues. You’ll see how the treasure-hunter mindset applies to leadership and growth, and why most organizations sail past their best opportunities while chasing shinier distractions. If you’ve ever felt like “the money must be somewhere,” this session will inspire you to think differently about how to find it.
Registration
Workshop | "It’s Time for Business: Secure AI with Microsoft" presented by Microsoft
Workshop | "Stop Guessing. Start Profiting. How High-Performing MSPs Uncover Hidden Revenue, Eliminating Waste, and Winning More Business with Complete Technology Visibility" presented by BetterTracker
Lunch & Registration
ASCII Edge Day 1 Kickoff!
KEYNOTE | "Survive, Thrive, or Fade Out: AI's Impact on Today's MSPs" presented by Carolyn April
"How Threat Actors are Targeting M365 (and What MSPs Can Do About It)" presented by Proofpoint
"Identity Is the New Perimeter: Why SMB Security Now Stands & Falls With Access" presented by HENNGE
"Stronger Together. How partnerships Power MSP Growth" presented by Augmentt
Networking Break
Panel | AI Data Governance for MSPs: What Actually Matters (and What Doesn’t)
"Visibility & Control for the AI-native Era" presented by Traceforce
"MSP Business Session" presented by Fabrix.ai
"Scale or Sell? Balancing Life, Wealth, and Business Goals to Plan a High-Value Exit" presented by SkyCrest Advisors
Business Card Exchange | Networking Break
KEYNOTE | "Treasure in Plain Sight: Unearthing Hidden Opportunities in Your Business" presented by James Gadomski
Day 1 Wrap-up | Voting | Networking
ASCII Member-Only Meeting
Evening Reception provided by Titanium and Diamond Sponsors
Networking Breakfast & Badge Pick-Up - Evergreen Ballroom
ASCII Edge Welcome | Day 2 Kickoff!
KEYNOTE: "Unlock Hidden Revenue Without Chasing New Clients" presented by Joe Rojas
"Balancing Security & Profit - Automated Penetration Testing" presented by Kaseya
"From Edge to Cloud: Microsoft and MSPs in the AI Revolution" presented by Microsoft
Business Card Exchange | Morning Break
"Seven Habits of Highly Compromised Organization" presented by SonicWall
"AI, Trust and Growth: Turning the MIP Shift into Revenue Gains" presented by Pax8
Panel | From Tools to Traction: How MSPs Can Leverage Vendor Partnerships to Scale Sales
"From Cradle to Exit - How ASCII Helps MSPs Retire Successfully" presented by The ASCII Group
Solutions Pavilion & Networking Lunch - Professional Headshots Compliments of The ASCII Group
Prizes!
"How One MSP Built a Marketing Engine Using AI" presented by Wayne Hunter, ASCII Member
"DMARC Done Right: Align Teams, Meet Mandates, Build Recurring Revenue" presented by DMARCIAN
"Creating Business Outcomes: The MSP's Role in Continuous Improvement" presented by Kintone
Fireside Chat
Voting | Break | Networking
PEER KEYNOTE | "A Practical Plan to Launch AI Services That Deliver" presented by Emily Tell, ASCII Member
Closing | Awards | Giveaways
“ASCII Edge is an incredible experience — packed with valuable insights, networking opportunities, and actionable strategies for MSP growth. The energy and collaboration among peers make it one of the most impactful events I’ve attended.”
“ASCII Edge delivers exactly what an MSP needs in a day — sharp sessions, smart peers, and vendor conversations that feel like whiteboard sessions, not sales calls. The pace is focused, the content current, and the networking next level. We left with actionable security and services ideas we’re putting to work right away.”
Join Us!
