Now entering its fourth decade as the channel’s most trusted community, The ASCII Group continues to evolve with the needs of today’s MSPs. ASCII Edge 2026 is where collaboration, peer insight, and emerging technology converge—equipping MSPs to scale smarter and navigate the new era of AI with confidence.
This year’s series delivers real-world strategies, expert guidance, and member-driven dialogue focused on strengthening operations, driving innovation, and growing together as a community.
Join us for an energizing, insight-driven experience designed to connect MSPs, exchange ideas, and shape the future of managed services—together.
How ready is your business to embrace opportunities and meet demands
AI is already reshaping how MSPs operate, compete, and grow. The only real question is whether your business is ready and how long your customers can afford to wait for you.
In this keynote, Carolyn April unveils exclusive, never-before-shared findings from the ASCII & GTIA AI Readiness in the Channel research, delivering a clear, data-driven view of where MSPs truly stand today and what differentiates those pulling ahead from those struggling to keep pace. Attendees will gain practical insight into:
– How peers are actually using AI internally and with clients
– Where adoption is stalling and what is holding firms back
– Which AI services are delivering real efficiency and revenue today
– How MSPs are pricing, packaging and governing AI
– What steps matter most to stay competitive over the next 12–24 months
MSPs and ITSPs gain the clarity they need to benchmark their readiness, identify blind spots and make smarter decisions as AI accelerates change across the channel.
Vendors are literally setting aside marketing dollars for you—yet most MSPs leave it untouched, or get stuck in approval purgatory. In this workshop, you’ll learn how to identify MDF that’s worth pursuing, package campaigns in a way vendors greenlight fast, and execute initiatives that drive measurable pipeline. We’ll cover events, digital, and co-branded plays—plus simple ROI tracking—so you can turn MDF into a repeatable growth engine, not a one-time experiment.
Joe Rojas, Start Grow Manage, ASCII Partner
Ted Roller, Chief Community Officer, ASCII
Wayne Hunter, AvTek Solutions Inc., ASCII Member
There are two kinds of treasure: the kind lost at sea, and the kind sitting inside your business that you haven’t noticed yet. In this talk, James Gadomski, shipwreck treasure hunter as seen on the History Channel, who has recovered millions in lost riches, shares the surprising truth behind big discoveries: it’s rarely luck—it’s research, patience, and a ruthless commitment to following the clues. You’ll see how the treasure-hunter mindset applies to leadership and growth, and why most organizations sail past their best opportunities while chasing shinier distractions. If you’ve ever felt like “the money must be somewhere,” this session will inspire you to think differently about how to find it.
Registration
Microsoft Workshop | It’s Time for Business: Secure AI with Microsoft
Kaseya Workshop | The “Free Money” Playbook: How MSPs Turn MDF Into a Sales Pipeline
Lunch & Registration
ASCII Edge Day 1 Kickoff!
KEYNOTE | "Survive, Thrive, or Fade Out: AI's Impact on Today's MSPs" presented by Carolyn April
"Demystifying DMARC & Common Email Misconfigurations" presented by Vircom
"MSP Business Session" presented by Livewire Cloud
"How Threat Actors are Targeting M365 (and What MSPs Can Do About It)" presented by Proofpoint
"Stop Deploying. Start Closing." presented by RYTHMz
Networking Break
Panel | AI Data Governance for MSPs: What Actually Matters (and What Doesn’t)
"Scaling Safely: Legal Protection for MSPs" presented by Monjur
"MSP Business Session" presented by HENNGE
Business Card Exchange
"The Next Standard in Email Security: DMARC Enforcement" presented by Valimail
"The Valuation Reality Check" presented by Bristol Group
KEYNOTE | "Treasure in Plain Sight: Unearthing Hidden Opportunities in Your Business" presented by James Gadomski
Day 1 Wrap-up | Voting | Networking
ASCII Member-Only Meeting
Evening Reception provided by Titanium and Diamond Sponsors
Networking Breakfast & Badge Pick-Up – Professional Headshots Compliments of The ASCII Group
ASCII Edge Welcome | Day 2 Kickoff!
KEYNOTE: "Unlock Hidden Revenue Without Chasing New Clients" presented by Joe Rojas
"Balancing Security & Profit - Automated Penetration Testing" presented by Kaseya
"MSP Business Session" presented by Microsoft
Business Card Exchange | Morning Break | Networking | Headshots
"Step Right Up: Watch chaos turn into control with SonicWall" presented by SonicWall
"Smarter AI for All" presented by Lenovo
"MSP Business Session"
Panel | From Tools to Traction: How MSPs Can Leverage Vendor Partnerships to Scale Sales
"From Cradle to Exit - How ASCII Helps MSPs Retire Successfully" presented by The ASCII Group
Solutions Pavilion & Networking Lunch
Prizes!
"AI, Trust and Growth: Turning the MIP Shift into Revenue Gains" presented by Pax8
"How AI Is Changing the MSP Opportunity in Voice" presented by Comtec Systems
"How One MSP Built a Marketing Engine Using AI" presented by Wayne Hunter, ASCII Member
"From Blind Spot to Stronghold: Gaining Browser & AI Visibility While Protecting the Modern Workspace" presented by Atakama
"Stronger Together. How partnerships Power MSP Growth" presented by OpenText Cybersecurity
"Modern Security, MSP Growth Amplified." presented by Cynet
Voting | Break | Networking
PEER KEYNOTE | "A Practical Plan to Launch AI Services That Deliver" presented by Emily Tell, ASCII Member
Closing | Awards | Giveaways
“ASCII Edge is an incredible experience — packed with valuable insights, networking opportunities, and actionable strategies for MSP growth. The energy and collaboration among peers make it one of the most impactful events I’ve attended.”
“ASCII Edge delivers exactly what an MSP needs in a day — sharp sessions, smart peers, and vendor conversations that feel like whiteboard sessions, not sales calls. The pace is focused, the content current, and the networking next level. We left with actionable security and services ideas we’re putting to work right away.”
Join Us!
