ASCII EDGE
THE MSP CONFERENCE 2023 DALLAS
APR 19 & 20 - DALLAS, TX
FRESH CONTENT FOR GROWING MSPs
20+ BUSINESS STRATEGY SESSIONS
Keynote
"How AI is Disrupting Industries and How it Will Change the MSP Industry"
Making national news, now ex-Google engineer, Blake Lemoine saw first-hand the cutting edge of AI and where it will lead. As AI disrupts industries, it remains an open question how much the daily life of IT professionals will change in the coming years as a result of artificial intelligence. New tools for artistic creation, network planning, customer service and even assistants for writing code are becoming available and offer broad sweeping promises of productivity increases through automation and big data analysis. We’ll separate fact from fiction, highlighting both the incredibly impressive advances being made in some areas as well as the areas in which the promises of automation are likely to be underwhelming. Armed with a little understanding of how to leverage these technologies they will provide many opportunities for growth and prosperity.
for MSPs
Register today
Fresh Content
Content focuses on helping MSPs build a better business and realize any revenue opportunities they may be missing
Discover Opportunities
Meet with over 30 technology providers in a business setting geared to help move your business forward
Expand Your Network
Come together and learn best practices while networking and discovering new revenue streams
Interactive
See how you compare with your peers, as we poll the audience live on key business indicators
For MSPs
Our events are open to all managed service providers, (MSPs), who manage SMBs in North America
Perks
Grab a headshot from our professional photography gratis plus win a chance at over $10K worth of prizes
Speakers
Featured MSP Speakers & Industry Sessions
Brian Johnson
CEO, AVC Technology
MSP Session: “Growth Through Process – Fundamental Building Blocks MSPs Need to Achieve Repeatable Growth YoY"
Ken Wong
Founder & CEO, DragonTek International
MSP Session: “Winning Business Leveraging the Security Conversation"
David Stinner
Founder & President, US itek
MSP Session: “A Blueprint to Solve Talent & Hiring Challenges at 25% of the Salaries Your Competitors are Paying”
Keynote
"Creating Superfans: How To Turn Your Customers Into Lifelong Advocates"
Entrepreneur, keynote speaker, and fan-engagement guru Brittany Hodak shares the proprietary five-step SUPER Fan System she developed running successful campaigns and products for globally known brands including Walmart, Disney, Amazon, Katy Perry, the Boston Red Sox, and more. With her trademark mix of humor and sharp business insights, she combines entertaining stories from her years of working with major stars like Dolly Parton and KISS with case studies of familiar brands and companies to illustrate the effective and easy-to-master system for transforming customers into passionate advocates of your brand.
Agenda
Pre-Day/Wednesday
April 19th, 2023
Main Day/Thursday
April 20th, 2023
Located in
Badge Pick-Up & Lunch
Start networking over lunch with MSP peers from all over the region
Jessie Devine
Welcome to ASCII Edge - the MSP Conference
Day 1 kick-off as we discuss our new format and audience interaction
Eric Pinto
[Technical] "Opening Doors & Revenue through Compliance Risk Analysis"
presented by SOCSoter
Clarissa Bove
[Technical] Evolve Your Security, Outwit Your Adversaries
Attackers are always evolving their offense and finding new vulnerabilities to exploit. But when you decide to fight back and play their game—the hunt evolves. Join Huntress in this session as we explore how you can turn the tables on today’s hackers. We’ll talk about the important role of endpoint detection and response, the value of cyber experts as your eyes and ears, and how Huntress delivers managed cybersecurity without the impossible cost, expertise and personnel burdens created by other platforms.
Will Ominsky
[Operations] Building the Modern Cloud MSP
The rapid pace of technology and evolving end user computing needs are significantly impacting the MSP landscape — where some are thriving, and others are struggling to keep up. Learn how any MSP can modernize, automate, secure and cost-optimize their existing practice using native Microsoft technologies including Azure, Intune, Azure Virtual Desktop (AVD), and Windows 365.
Jeffrey Loy
Peer Session
Presented by I.T. Worx Inc.
Michael Crean
[Leadership] "What Organizational Maturity Means Today: Essential Practices and Skills"
Organizations large and small struggle to understand what “maturity” means in terms of IT and security operations. In this session, we’ll discuss some case studies about organizations that have varied levels of maturity. This isn’t about CMMC or CMMI, but more of a conversation about steps organizations need to take to implement policy-based and useful architectures and procedures.
presented by Solutions Granted
Jennifer Pierce
[Technical] The Secret to Creating a Sales Process that Wins New Business while Building a Consultative Relationship
Imagine being handed a sales process and strategy that
just worked. Something you could use without having to research, learn, test,
and improve? A process that works to get executives on board and investing in
the security solutions you know they desperately need. I have that process,
and, in this session, I will share my secrets to using third-party security
assessments to change the way you connect with executives -imagine 83% close
rates. I will also give you a formula to packaging your security stack that
will save you time. Plus, learn the one call you need to make this quarter to reinforce your position as a highly valued consultant. We will even give you a list of CEO’s top 10 objections to investing in security solutions and how to overcome them.
Located in
Break & Networking Time
Refuel time
Industry Panel
"Quiet Quitting - How to Inspire, Motivate and Keep Staff"
Industry executives talk real-world strategies
J. Colin Petersen
[Operations] "The Secret to Recruiting, Hiring, Training, and KEEPING Great Level 1 Technicians"
“MSP’s all experience similar frustrations hiring L1 tech’s. They want too much money, they have trouble Googling simple error codes, and just as they get their “sea legs,” they end up quitting. While you might think you know why they quit, what matters is knowing the real reasons why, or why you can’t seem to find good ones in the first place, and what you should do to mitigate that. In this session, you’ll learn the secrets I’ve used myself to hire great L1 techs who love what they do.” presented by HelpDesk.Tech
Located in
Business Card Exchange
Get your networking vibe on
Al Alper
[Sales] How To STAND OUT From Your Competition
Let’s face it, to a layman all IT companies are the same. It’s why “traditional” marketing is all about timing; they hurt (a.k.a. their network crashed, or their IT guy isn’t responding, or…) and you happen to be there when they need it fixed. But chance encounters like that are few and far between. So how can you make it so that it’s YOU they think of when they need help instead of relying on a chance encounter? In this session, we’ll learn how to create and build trust in the minds of your prospects, so that YOU are the go to person when they need help. presented by CyberGuard360
David Setzer
[Sales] Unlocking Hidden Revenue: How to Sell Cybersecurity Your Customers and Prospects Need But Don't Want to Pay For
presented by Mailprotector
Jerry Clark
[Technical] Grow Cloud MRR with a Managed Cloud Desktop
Customers are always seeking ways to reduce costs and increase employee productivity while providing secure operations. This is especially true now as many are permanently working remotely. A Managed Cloud Desktop provides a secure, cost-effective option to adapt to and facilitate the remote work operations that are becoming increasingly common. Managed Cloud Desktops provide your customers with a solution that is easy to use, scalable and flexible with predictable pricing to help your customers reduce management burden on organizations’ IT staff. Access to data and applications is enabled through the cloud, so it’s more secure than other options. In this session, you will learn: How to provision Managed Desktops (RDS or VDI) in minutes via VMware Cloud Director. How to manage all your customers, users, applications and security from a single portal. How to go to market with your own branded Managed Cloud Desktop. How to increase monthly recurring revenue while decreasing the load on your staff. How to demonstrate ROI / TCO by comparing an on premise refresh to a move to the cloud.
Brian Johnson
Peer Session: “Growth Through Process – Fundamental Building Blocks MSPs Need to Achieve Repeatable Growth YoY"
In today’s MSP marketplace if you’re not growing you are losing market share. Growth can solve a lot of problems but is not always easy to achieve in a planned and systematic manner. In this session, Brian Johnson, CEO of AVC Technology will share lessons learned as he reveals key strategies and mistakes to avoid in achieving consistent and aggressive YoY growth. Learn what key methodologies to put into place as well specific KPIs to monitor the health and trajectory of your MSP practice.
Julian Sawyer
[Marketing] Navigating Managed Security: How to Accelerate Revenue and Deliver Security Outcomes
In a vast landscape of MDR services, it can be challenging for MSPs to determine which vendor is best for them. Join this session with Sophos for tips on navigating the selection process to accelerate revenue and deliver better security outcomes.
Located in
Day 1 Wrap Up, Voting & Vendor Networking
More networking and time to meet with our great sponsors
Located in
ASCII Member Closed-Door Meeting
Private peer meeting of ASCII Members
Located in
Evening Networking Reception
Enjoy food and drink as continue to network
Dallas, Texas
April 19 & 20, 2023
Grand Hyatt DFW
2337 S International Pkwy, Dallas, TX 75261
Sponsors
Official Sponsors
Diamond Sponsors
Platinum Sponsors
Gold Sponsors
Silver Sponsors
Bronze Sponsors
Start Up Sponsors
Meal & Technical Primer Sponsors
Media Sponsors
