APR 19 & 20 - DALLAS, TX





"How AI is Disrupting Industries and How it Will Change the MSP Industry"

Making national news, now ex-Google engineer, Blake Lemoine saw first-hand the cutting edge of AI and where it will lead. As AI disrupts industries, it remains an open question how much the daily life of IT professionals will change in the coming years as a result of artificial intelligence.  New tools for artistic creation, network planning, customer service and even assistants for writing code are becoming available and offer broad sweeping promises of productivity increases through automation and big data analysis.  We’ll separate fact from fiction, highlighting both the incredibly impressive advances being made in some areas as well as the areas in which the promises of automation are likely to be underwhelming.  Armed with a little understanding of how to leverage these technologies they will provide many opportunities for growth and prosperity.

for MSPs

Register today

Fresh Content

Content focuses on helping MSPs build a better business and realize any revenue opportunities they may be missing

Discover Opportunities

Meet with over 30 technology providers in a business setting geared to help move your business forward

Expand Your Network

Come together and learn best practices while networking and discovering new revenue streams


See how you compare with your peers, as we poll the audience live on key business indicators

For MSPs

Our events are open to all managed service providers, (MSPs), who manage SMBs in North America


Grab a headshot from our professional photography gratis plus win a chance at over $10K worth of prizes


Featured MSP Speakers & Industry Sessions

Brian Johnson

CEO, AVC Technology

MSP Session: “Growth Through Process – Fundamental Building Blocks MSPs Need to Achieve Repeatable Growth YoY"

Ken Wong

Founder & CEO, DragonTek International

MSP Session: “Winning Business Leveraging the Security Conversation"

David Stinner

Founder & President, US itek

MSP Session: “A Blueprint to Solve Talent & Hiring Challenges at 25% of the Salaries Your Competitors are Paying”


"Creating Superfans: How To Turn Your Customers Into Lifelong Advocates"

Entrepreneur, keynote speaker, and fan-engagement guru Brittany Hodak shares the proprietary five-step SUPER Fan System she developed running successful campaigns and products for globally known brands including Walmart, Disney, Amazon, Katy Perry, the Boston Red Sox, and more. With her trademark mix of humor and sharp business insights, she combines entertaining stories from her years of working with major stars like Dolly Parton and KISS with case studies of familiar brands and companies to illustrate the effective and easy-to-master system for transforming customers into passionate advocates of your brand.


11:00 – 11:45 AM

Located in

Gateway Ballroom

Badge Pick-Up & Lunch

Start networking over lunch with MSP peers from all over the region

11:45 AM – 12:05 PM

Jessie Devine

VP, Channel Development

Welcome to ASCII Edge - the MSP Conference

Day 1 kick-off as we discuss our new format and audience interaction

12:05 – 12:20 PM

Eric Pinto

Senior Director – Channel & Product Strategy

[Technical] "Opening Doors & Revenue through Compliance Risk Analysis"

presented by SOCSoter

12:20 – 12:40 PM

Clarissa Bove

Sales Account Executive

[Technical] Evolve Your Security, Outwit Your Adversaries

Attackers are always evolving their offense and finding new vulnerabilities to exploit. But when you decide to fight back and play their game—the hunt evolves. Join Huntress in this session as we explore how you can turn the tables on today’s hackers. We’ll talk about the important role of endpoint detection and response, the value of cyber experts as your eyes and ears, and how Huntress delivers managed cybersecurity without the impossible cost, expertise and personnel burdens created by other platforms.

12:40 – 1:00 PM

Will Ominsky

VP, MSP Sales

[Operations] Building the Modern Cloud MSP

The rapid pace of technology and evolving end user computing needs are significantly impacting the MSP landscape — where some are thriving, and others are struggling to keep up.  Learn how any MSP can modernize, automate, secure and cost-optimize their existing practice using native Microsoft technologies including Azure, Intune, Azure Virtual Desktop (AVD), and Windows 365. 

1:00 – 1:25 PM

Jeffrey Loy


Peer Session

Presented by I.T. Worx Inc. 

1:25 – 1:45 PM

Michael Crean


[Leadership] "What Organizational Maturity Means Today: Essential Practices and Skills"

Organizations large and small struggle to understand what “maturity” means in terms of IT and security operations. In this session, we’ll discuss some case studies about organizations that have varied levels of maturity. This isn’t about CMMC or CMMI, but more of a conversation about steps organizations need to take to implement policy-based and useful architectures and procedures.

presented by Solutions Granted

1:45 – 2:05 PM

Jennifer Pierce

Security Advisor & Partner Success Manager

[Technical] The Secret to Creating a Sales Process that Wins New Business while Building a Consultative Relationship

Imagine being handed a sales process and strategy that
just worked. Something you could use without having to research, learn, test,
and improve? A process that works to get executives on board and investing in
the security solutions you know they desperately need. I have that process,
and, in this session, I will share my secrets to using third-party security
assessments to change the way you connect with executives -imagine 83% close
rates. I will also give you a formula to packaging your security stack that
will save you time.
 Plus, learn the one call you need to make this quarter to reinforce your position as a highly valued consultant. We will even give you a list of CEO’s top 10 objections to investing in security solutions and how to overcome them. 

2:05 – 2:35 PM

Located in

Gateway Ballroom Foyer

Break & Networking Time

Refuel time

2:35 – 3:00 PM

Industry Panel

Axcient, Nodeware, Infrassist

"Quiet Quitting - How to Inspire, Motivate and Keep Staff"

Industry executives talk real-world strategies

3:00 – 3:20 PM

J. Colin Petersen

Founder & CEO

[Operations] "The Secret to Recruiting, Hiring, Training, and KEEPING Great Level 1 Technicians"

“MSP’s all experience similar frustrations hiring L1 tech’s. They want too much money, they have trouble Googling simple error codes, and just as they get their “sea legs,” they end up quitting. While you might think you know why they quit, what matters is knowing the real reasons why, or why you can’t seem to find good ones in the first place, and what you should do to mitigate that. In this session, you’ll learn the secrets I’ve used myself to hire great L1 techs who love what they do.” presented by HelpDesk.Tech

3:20 – 3:30 PM

Located in

Gateway Ballroom Foyer 

Business Card Exchange

Get your networking vibe on

3:30 – 3:50 PM

Al Alper

Founder & CEO

[Sales] How To STAND OUT From Your Competition

Let’s face it, to a layman all IT companies are the same. It’s why “traditional” marketing is all about timing; they hurt (a.k.a. their network crashed, or their IT guy isn’t responding, or…) and you happen to be there when they need it fixed. But chance encounters like that are few and far between. So how can you make it so that it’s YOU they think of when they need help instead of relying on a chance encounter? In this session, we’ll learn how to create and build trust in the minds of your prospects, so that YOU are the go to person when they need help. presented by CyberGuard360

3:50 – 4:10 PM

David Setzer

Founder & CEO

[Sales] Unlocking Hidden Revenue: How to Sell Cybersecurity Your Customers and Prospects Need But Don't Want to Pay For

presented by Mailprotector

4:10 – 4:30 PM

Jerry Clark

Director of Cloud Sales Development

[Technical] Grow Cloud MRR with a Managed Cloud Desktop

Customers are always seeking ways to reduce costs and increase employee productivity while providing secure operations. This is especially true now as many are permanently working remotely. A Managed Cloud Desktop provides a secure, cost-effective option to adapt to and facilitate the remote work operations that are becoming increasingly common.  Managed Cloud Desktops provide your customers with a solution that is easy to use, scalable and flexible with predictable pricing to help your customers reduce management burden on organizations’ IT staff. Access to data and applications is enabled through the cloud, so it’s more secure than other options. In this session, you will learn:   How to provision Managed Desktops (RDS or VDI) in minutes via VMware Cloud Director. How to manage all your customers, users, applications and security from a single portal.  How to go to market with your own branded Managed Cloud Desktop. How to increase monthly recurring revenue while decreasing the load on your staff. How to demonstrate ROI / TCO by comparing an on premise refresh to a move to the cloud.

4:30 – 4:55 PM

Brian Johnson

CEO, AVC Technology

Peer Session: “Growth Through Process – Fundamental Building Blocks MSPs Need to Achieve Repeatable Growth YoY"

In today’s MSP marketplace if you’re not growing you are losing market share. Growth can solve a lot of problems but is not always easy to achieve in a planned and systematic manner. In this session, Brian Johnson, CEO of AVC Technology will share lessons learned as he reveals key strategies and mistakes to avoid in achieving consistent and aggressive YoY growth. Learn what key methodologies to put into place as well specific KPIs to monitor the health and trajectory of your MSP practice.

4:55 – 5:05 PM

Julian Sawyer

Channel Account Executive

[Marketing] Navigating Managed Security: How to Accelerate Revenue and Deliver Security Outcomes

In a vast landscape of MDR services, it can be challenging for MSPs to determine which vendor is best for them. Join this session with Sophos for tips on navigating the selection process to accelerate revenue and deliver better security outcomes.

5:05 – 5:30 PM

Located in

Gateway Ballroom

Day 1 Wrap Up, Voting & Vendor Networking

More networking and time to meet with our great sponsors

5:30 – 6:30 PM

Located in

South America

ASCII Member Closed-Door Meeting

Private peer meeting of ASCII Members

6:30 – 8:30 PM

Located in

Americas Concourse

Evening Networking Reception

Enjoy food and drink as continue to network

Dallas, Texas
April 19 & 20, 2023

Grand Hyatt DFW
2337 S International Pkwy, Dallas, TX 75261


Official Sponsors

Diamond Sponsors

Platinum Sponsors

Gold Sponsors

Silver Sponsors

Bronze Sponsors

Start Up Sponsors

Meal & Technical Primer Sponsors

Media Sponsors




Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.

485 of 1000

Seats available

Where & When?