"How AI is Disrupting Industries and How it Will Change the MSP Industry"

Making national news, now ex-Google engineer, Blake Lemoine saw first-hand the cutting edge of AI and where it will lead. As AI disrupts industries, it remains an open question how much the daily life of IT professionals will change in the coming years as a result of artificial intelligence.  New tools for artistic creation, network planning, customer service and even assistants for writing code are becoming available and offer broad sweeping promises of productivity increases through automation and big data analysis.  We’ll separate fact from fiction, highlighting both the incredibly impressive advances being made in some areas as well as the areas in which the promises of automation are likely to be underwhelming.  Armed with a little understanding of how to leverage these technologies they will provide many opportunities for growth and prosperity.

for MSPs

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Fresh Content

Content focuses on helping MSPs build a better business and realize any revenue opportunities they may be missing

Discover Opportunities

Meet with over 30 technology providers in a business setting geared to help move your business forward

Expand Your Network

Come together and learn best practices while networking and discovering new revenue streams


See how you compare with your peers, as we poll the audience live on key business indicators

For MSPs

Our events are open to all managed service providers, (MSPs), who manage SMBs in North America


Grab a headshot from our professional photography gratis plus win a chance at over $10K worth of prizes


Featured MSP Speakers & Industry Sessions

Brian Johnson

CEO, AVC Technology

MSP Session: “Growth Through Process – Fundamental Building Blocks MSPs Need to Achieve Repeatable Growth YoY"

Ken Wong

Founder & CEO, DragonTek International

MSP Session: “Winning Business Leveraging the Security Conversation"

David Stinner

Founder & President, US itek

MSP Session: “A Blueprint to Solve Talent & Hiring Challenges at 25% of the Salaries Your Competitors are Paying”


"Creating Superfans: How To Turn Your Customers Into Lifelong Advocates"

Entrepreneur, keynote speaker, and fan-engagement guru Brittany Hodak shares the proprietary five-step SUPER Fan System she developed running successful campaigns and products for globally known brands including Walmart, Disney, Amazon, Katy Perry, the Boston Red Sox, and more. With her trademark mix of humor and sharp business insights, she combines entertaining stories from her years of working with major stars like Dolly Parton and KISS with case studies of familiar brands and companies to illustrate the effective and easy-to-master system for transforming customers into passionate advocates of your brand.


11:00 – 11:45 AM

Located in

Mahogany Ballroom I-IV 

Badge Pick-Up & Lunch

Start networking over lunch with MSP peers from all over the region

11:45 AM – 12:05 PM

Jessie Devine

VP, Channel Development

Welcome to ASCII Edge - the MSP Conference

Day 1 kick-off as we discuss our new format and audience interaction

12:05 – 12:20 PM

Eric Pinto

Senior Director – Channel & Product Strategy

[Technical] "Opening Doors & Revenue through Compliance Risk Analysis"

presented by SOCSoter

12:20 – 12:40 PM

Natasha Boyko

Sr. Director, Partner Programs

“Modernize your MSP: Building a Profitable Cloud Practice”

presented by Nerdio

12:40 – 1:00 PM

Al Alper

Founder & CEO

[Sales] Selling Trust; Breaking Down the Sales Barrier.

presented by CyberGuard360

1:00 – 1:25 PM

Ken Wong

Founder & CEO

Peer Session “Hacker’s Perspective: Is Your MSP Ready for Me?"

It’s known that smaller businesses have smaller IT budgets, which often leaves little room for IT security. MSPs need to have a closer look at themselves on how to best protect themselves as well as their own customers. Ken Wong, Founder/CEO of DragonTek International and Security Expert, will provide some insights in today’s cybersecurity standards from a hacker’s perspective and key areas MSPs need to focus on to better protect their operations.

1:25 – 1:45 PM

James Gartner

Cloud Development Manager

[Marketing] "Strategies to Best Package Services to Accommodate Future Needs"

presented by D&H

1:45 – 2:05 PM

Danielle Painter

Sr. Account Executive

[Technical] "Evaluating Your Current Security Portfolio – Does your ‘Stack’ stack up?"

presented by Huntress

2:05 – 2:35 PM

Located in

Mahogany Ballroom I-IV Foyer

Break & Networking Time

Refuel time

2:35 – 3:00 PM


Industry Panel

"Quiet Quitting - How to Inspire, Motivate and Keep Staff"

Industry executives talk real-world strategies

3:00 – 3:20 PM

J. Colin Petersen

Founder & CEO

[Operations] "The Secret to Recruiting, Hiring, Training, and KEEPING Great Level 1 Technicians"

presented by HelpDesk.Tech

3:20 – 3:30 PM

Located in

Mahogany Ballroom I-IV  Foyer 

Business Card Exchange

Get your networking vibe on

3:30 – 3:50 PM

Michael Crean


[Leadership] "What Organizational Maturity Means Today: Essential Practices and Skills"

Organizations large and small struggle to understand what “maturity” means in terms of IT and security operations. In this session, we’ll discuss some case studies about organizations that have varied levels of maturity. This isn’t about CMMC or CMMI, but more of a conversation about steps organizations need to take to implement policy-based and useful architectures and procedures.

presented by Solutions Granted

3:50 – 4:10 PM

Bruce McCully


[Technical] "The Security Conversation and How to Get Client Buy-in"

presented by Galactic Advisors

4:10 – 4:30 PM


Chief Revenue Officer

[Leadership] "Introspection Activity: What is Your Leadership Style?"

presented by Mailprotector

4:30 – 4:55 PM

Brian Johnson

CEO, AVC Technology

Peer Session: “Growth Through Process – Fundamental Building Blocks MSPs Need to Achieve Repeatable Growth YoY"

In today’s MSP marketplace if you’re not growing you are losing market share. Growth can solve a lot of problems but is not always easy to achieve in a planned and systematic manner. In this session, Brian Johnson, CEO of AVC Technology will share lessons learned as he reveals key strategies and mistakes to avoid in achieving consistent and aggressive YoY growth. Learn what key methodologies to put into place as well specific KPIs to monitor the health and trajectory of your MSP practice.

4:55 – 5:05 PM

Reece King

Head of Channel Sales

[Operations] "Optimizing Your Procurement Workflow"

presented by Amazon Business

5:05 – 5:30 PM

Located in

Mahogany Ballroom I-IV 

Day 1 Wrap Up, Voting & Vendor Networking

More networking and time to meet with our great sponsors

5:30 – 6:30 PM

Located in

Mahogany Ballroom VII

ASCII Member Closed-Door Meeting

Private peer meeting of ASCII Members

6:30 – 8:30 PM

Located in

Mahogany Ballroom V-VII

Evening Networking Reception

Enjoy food and drink as continue to network

Greater Chicago Area
September 21 & 22, 2023

Hyatt Regency Schaumberg
1800 E Golf Rd, Schaumberg, IL 60173


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