"How AI is Disrupting Industries and How it Will Change the MSP Industry"

Making national news, now ex-Google engineer, Blake Lemoine saw first-hand the cutting edge of AI and where it will lead. As AI disrupts industries, it remains an open question how much the daily life of IT professionals will change in the coming years as a result of artificial intelligence.  New tools for artistic creation, network planning, customer service and even assistants for writing code are becoming available and offer broad sweeping promises of productivity increases through automation and big data analysis.  We’ll separate fact from fiction, highlighting both the incredibly impressive advances being made in some areas as well as the areas in which the promises of automation are likely to be underwhelming.  Armed with a little understanding of how to leverage these technologies they will provide many opportunities for growth and prosperity.

for MSPs

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Fresh Content

Content focuses on helping MSPs build a better business and realize any revenue opportunities they may be missing

Discover Opportunities

Meet with over 30 technology providers in a business setting geared to help move your business forward

Expand Your Network

Come together and learn best practices while networking and discovering new revenue streams


See how you compare with your peers, as we poll the audience live on key business indicators

For MSPs

Our events are open to all managed service providers, (MSPs), who manage SMBs in North America


Grab a headshot from our professional photography gratis plus win a chance at over $10K worth of prizes


Featured MSP Speakers & Industry Sessions

Brian Johnson

CEO, AVC Technology

MSP Session: “Growth Through Process – Fundamental Building Blocks MSPs Need to Achieve Repeatable Growth YoY"

Ken Wong

Founder & CEO, DragonTek International

MSP Session: “Hacker’s Perspective: Is Your MSP Ready for Me?"

David Stinner

Founder & President, US itek

MSP Session: “A Blueprint to Solve Talent & Hiring Challenges at 25% of the Salaries Your Competitors are Paying”


"Creating Superfans: How To Turn Your Customers Into Lifelong Advocates"

Entrepreneur, keynote speaker, and fan-engagement guru Brittany Hodak shares the proprietary five-step SUPER Fan System she developed running successful campaigns and products for globally known brands including Walmart, Disney, Amazon, Katy Perry, the Boston Red Sox, and more. With her trademark mix of humor and sharp business insights, she combines entertaining stories from her years of working with major stars like Dolly Parton and KISS with case studies of familiar brands and companies to illustrate the effective and easy-to-master system for transforming customers into passionate advocates of your brand.


11:00 – 11:45 AM

Located in

Citrus Ballroom

Badge Pick-Up & Lunch

Jumpstart networking over lunch with MSP peers from all over the region

11:45 AM – 12:05 PM

Jessie Devine

VP, Channel Development

Welcome to ASCII Edge - the MSP Conference

Day 1 kick-off as we discuss our new format and audience interaction

12:05 – 12:20 PM

Eric Pinto


Opening Doors & Revenue through Compliance Risk Analysis

Effective risk management strategies help recognize potential opportunity and identify security concerns. MSP’s must be able to pinpoint challenges and understand tools to support them. Join SOCSoter to understand why compliance risk analysis and comprehensive systems monitoring is the best practice; required for maintaining customer information, and the service providers who support them. Today’s challenges require complex, layered solutions. SOCSoter’s award-winning, multi-signal platform is designed to ensure regulations are followed, helping businesses achieve compliance objectives. A year-long coaching program for MSPs to maintain compliance is more attainable than ever before.

12:20 – 12:40 PM

Bryan Volzing


Why Hacking is One of the Fastest Growth Industries

Presented by Huntress

12:40 – 1:00 PM

Morgan McBride


Modernize your MSP: Building a Profitable Cloud Practice.

Technology is evolving faster than ever and the opportunity for MSPs to differentiate themselves with low cost, high margin sophisticated tools has never been greater. In this session we will discuss how MSPs can more quickly and easily take advantage of the wide range of tools offered by Microsoft that your customers are likely already paying for. Rounding out your MSP tech stack with Azure Infrastructure and endpoint management via Intune, access policies, security and cloud computing only makes sense if it’s easy to adopt and profitable. Nerdio will lay out the path to success so you aren’t left behind in modernizing your MSP and reaping the associated benefits.

1:00 – 1:25 PM

Ken Wong

ASCII Member, DragonTek International

Peer Session: Hacker’s Perspective: Is Your MSP Ready for Me?

It’s known that smaller businesses have smaller IT budgets, which often leaves little room for IT security. MSPs need to have a closer look at themselves on how to best protect themselves as well as their own customers. Ken Wong, Founder/CEO of DragonTek International and Security Expert, will provide some insights in today’s cybersecurity standards from a hacker’s perspective and key areas MSPs need to focus on to better protect their operations.

1:25 – 1:45 PM

Al Alper

Founder & CEO

[Sales] Selling Trust; Breaking Down the Sales Barrier."

Organizations large and small struggle to understand what “maturity” means in terms of IT and security operations. In this session, we’ll discuss some case studies about organizations that have varied levels of maturity. This isn’t about CMMC or CMMI, but more of a conversation about steps organizations need to take to implement policy-based and useful architectures and procedures.

1:45 – 2:05 PM

Jimmy Hatzell


Live-Hacking Demo - How The World Has Changed- Modern Methods of Hacking

Tools like ChatGPT are creating a new generation of AI Cybercriminals that are tasking AI to script code similar to ransomware or even decode hashed passwords – no programming skills required. Join CyberQP, as we explore ChatGPT and potential AI powered attacks on the MSP community, along with how to get protected from them.

2:05 – 2:35 PM

Located in

Ballroom Foyer

Break & Networking Time

Refuel time

2:35 – 3:00 PM


Industry Panel

"Quiet Quitting - How to Inspire, Motivate and Keep Staff"

Industry executives from Axcient, Black Talon, and Carbon Systems talk real-world strategies

3:00 – 3:20 PM

J. Colin Petersen

The Secret to Recruiting, Hiring, Training, and KEEPING Great Level 1 Technicians"

MSP’s all experience similar frustrations hiring L1 tech’s. They want too much money, they have trouble Googling simple error codes, and just as they get their “sea legs,” they end up quitting. While you might think you know why they quit, what matters is knowing the real reasons why, or why you can’t seem to find good ones in the first place, and what you should do to mitigate that. In this session, you’ll learn the secrets I’ve used myself to hire great L1 techs who love what they do.

3:20 – 3:30 PM

Located in

Ballroom Foyer 

Business Card Exchange

Get your networking vibe on

3:30 – 3:50 PM

Michael Crean

Solutions Granted

What Organizational Maturity Means Today: Essential Practices and Skills

Organizations large and small struggle to understand what “maturity” means in terms of IT and security operations. In this session, we’ll discuss some case studies about organizations that have varied levels of maturity. This isn’t about CMMC or CMMI, but more of a conversation about steps organizations need to take to implement policy-based and useful architectures and procedures.

3:50 – 4:10 PM

David Nankervis


The MSP Roadmap to Revnue

A comprehensive guide for MSPs to successfully transition from an owner-centric sales approach to building their first sales pod, enabling them to effectively scale their sales team and drive revenue growth.

4:10 – 4:30 PM

Jennifer Pierce

Galactic Advisors

The Secret to Creating a Sales Process that Wins New Business while Building a Consultative Relationship

Imagine being handed a sales process and strategy that just worked. Something you could use without having to research, learn, test, and improve? A process that works to get executives on board and investing in the security solutions you know they desperately need. I have that process, and, in this session, I will share my secrets to using third-party security assessments to change the way you connect with executives -imagine 83% close rates. I will also give you a formula to packaging your security stack that will save you time. Plus, learn the one call you need to make this quarter to reinforce your position as a highly valued consultant.
We will even give you a list of CEO’s top 10 objections to investing in security solutions and how to overcome them.

4:30 – 4:55 PM

Brian Johnson

ASCII Member, AVC Technology

Peer Session: Growth Through Process – Fundamental Building Blocks MSPs Need to Achieve Repeatable Growth YoY

In today’s MSP marketplace if you’re not growing you are losing market share. Growth can solve a lot of problems but is not always easy to achieve in a planned and systematic manner. In this session, Brian Johnson, CEO of AVC Technology will share lessons learned as he reveals key strategies and mistakes to avoid in achieving consistent and aggressive YoY growth. Learn what key methodologies to put into place as well specific KPIs to monitor the health and trajectory of your MSP practice.

4:55 – 5:30 PM

Located in


Day 1 Wrap Up, Voting & Vendor Networking

More networking and time to meet with our great sponsors

5:30 – 6:30 PM

Located in


ASCII Member Closed-Door Meeting

Private peer meeting of ASCII Members

6:30 – 8:30 PM

Located in


Evening Networking Reception

Enjoy food and drink as continue to network

Newport Beach, California
February 22 & 23, 2023

Renaissance Newport Beach
4500 MacArthur Boulevard, Newport Beach, CA 92660


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