ASCII Edge

ASCII EDGE

THE MSP CONFERENCE 2023
CALIFORNIA

FEB 22 & 23 - NEWPORT BEACH, CA

FRESH CONTENT FOR GROWING MSPs

20+ BUSINESS STRATEGY SESSIONS

Days
Hours
Minutes
Seconds

Keynote

"How AI is Disrupting Industries and How it Will Change the MSP Industry"

Making national news, now ex-Google engineer, Blake Lemoine saw first-hand the cutting edge of AI and where it will lead. As AI disrupts industries, it remains an open question how much the daily life of IT professionals will change in the coming years as a result of artificial intelligence.  New tools for artistic creation, network planning, customer service and even assistants for writing code are becoming available and offer broad sweeping promises of productivity increases through automation and big data analysis.  We’ll separate fact from fiction, highlighting both the incredibly impressive advances being made in some areas as well as the areas in which the promises of automation are likely to be underwhelming.  Armed with a little understanding of how to leverage these technologies they will provide many opportunities for growth and prosperity.

for MSPs

Register today

Fresh Content

Content focuses on helping MSPs build a better business and realize any revenue opportunities they may be missing

Discover Opportunities

Meet with over 30 technology providers in a business setting geared to help move your business forward

Expand Your Network

Come together and learn best practices while networking and discovering new revenue streams

Interactive

See how you compare with your peers, as we poll the audience live on key business indicators

For MSPs

Our events are open to all managed service providers, (MSPs), who manage SMBs in North America

Perks

Grab a headshot from our professional photography gratis plus win a chance at over $10K worth of prizes

Speakers

Featured MSP Speakers & Industry Sessions

Brian Johnson

CEO, AVC Technology

MSP Session: “Growth Through Process – Fundamental Building Blocks MSPs Need to Achieve Repeatable Growth YoY"

Ken Wong

Founder & CEO, DragonTek International

MSP Session: “Hacker’s Perspective: Is Your MSP Ready for Me?"

David Stinner

Founder & President, US itek

MSP Session: “A Blueprint to Solve Talent & Hiring Challenges at 25% of the Salaries Your Competitors are Paying”

Keynote

"Creating Superfans: How To Turn Your Customers Into Lifelong Advocates"

Entrepreneur, keynote speaker, and fan-engagement guru Brittany Hodak shares the proprietary five-step SUPER Fan System she developed running successful campaigns and products for globally known brands including Walmart, Disney, Amazon, Katy Perry, the Boston Red Sox, and more. With her trademark mix of humor and sharp business insights, she combines entertaining stories from her years of working with major stars like Dolly Parton and KISS with case studies of familiar brands and companies to illustrate the effective and easy-to-master system for transforming customers into passionate advocates of your brand.

Agenda

11:00 – 11:45 AM

Located in

Citrus Ballroom

Badge Pick-Up & Lunch

Jumpstart networking over lunch with MSP peers from all over the region

11:45 AM – 12:05 PM

Jessie Devine

VP, Channel Development
 

Welcome to ASCII Edge - the MSP Conference

Day 1 kick-off as we discuss our new format and audience interaction

12:05 – 12:20 PM

Damo Vasudevan

VP of Product 

[Operations] Leveraging AIOps to improve efficiency for MSPs

AI is transforming the was businesses operate, and MSPs are at the forefront of this transformation. The key to success is using AI to augment, rather than replace, human expertise. In their session, Damo Vasudevan, VP of Product at SuperOps.ai will share his interesting take of the future of AI for MSPs and IT service providers and how they can leverage AI to optimize workflows and improve efficiency. 

12:20 – 12:40 PM

Danielle MacDonald

Senior Account Executive
 

[Technical] Evolve Your Security, Outwit Your Adversaries

Attackers are always evolving their offense and finding new vulnerabilities to exploit. But when you decide to fight back and play their game—the hunt evolves. Join Huntress in this session as we explore how you can turn the tables on today’s hackers. We’ll talk about the important role of endpoint detection and response, the value of cyber experts as your eyes and ears, and how Huntress delivers managed cybersecurity without the impossible cost, expertise and personnel burdens created by other platforms.

12:40 – 1:00 PM

Michael Crean

CEO
 

[Leadership] "What Organizational Maturity Means Today: Essential Practices and Skills."

Organizations large and small struggle to understand what “maturity” means in terms of IT and security operations. In this session, we’ll discuss some case studies about organizations that have varied levels of maturity. This isn’t about CMMC or CMMI, but more of a conversation about steps organizations need to take to implement policy-based and useful architectures and procedures.

presented by Solutions Granted

1:00 – 1:25 PM

Ken Wong

Founder & CEO
 

Peer Session “Hacker’s Perspective: Is Your MSP Ready for Me?"

It’s known that smaller businesses have smaller IT budgets, which often leaves little room for IT security. MSPs need to have a closer look at themselves on how to best protect themselves as well as their own customers. Ken Wong, Founder/CEO of DragonTek International and Security Expert, will provide some insights in today’s cybersecurity standards from a hacker’s perspective and key areas MSPs need to focus on to better protect their operations.

1:25 – 1:45 PM

Matt Arnold

National Partner Manager
 

[Marketing] "Strategies to Best Package Services to Accommodate Future Needs"

presented by D&H

1:45 – 2:05 PM

Joseph Landes

Chief Revenue Officer
 

"Modernize your MSP: Building a Profitable Cloud Practice."

“Technology is evolving faster than ever and the opportunity for MSPs to differentiate themselves with low cost, high margin sophisticated tools has never been greater. In this session we will discuss how MSPs can more quickly and easily take advantage of the wide range of tools offered by Microsoft that your customers are likely already paying for. Rounding out your MSP tech stack with Azure Infrastructure and endpoint management via Intune, access policies, security and cloud computing only makes sense if it’s easy to adopt and profitable. Nerdio will lay out the path to success so you aren’t left behind in modernizing your MSP and reaping the associated benefits.” presented by Nerdio

2:05 – 2:35 PM

Located in

Citrus Ballroom Foyer
 

Break & Networking Time

Refuel time

2:35 – 3:00 PM

Interactive

Industry Panel
 

"Quiet Quitting - How to Inspire, Motivate and Keep Staff"

Industry executives from Carbon Systems, Nodeware, and Viirtue talk real-world strategies

3:00 – 3:20 PM

J. Colin Petersen

Founder & CEO
 

[Operations] "The Secret to Recruiting, Hiring, Training, and KEEPING Great Level 1 Technicians"

“MSP’s all experience similar frustrations hiring L1 tech’s. They want too much money, they have trouble Googling simple error codes, and just as they get their “sea legs,” they end up quitting. While you might think you know why they quit, what matters is knowing the real reasons why, or why you can’t seem to find good ones in the first place, and what you should do to mitigate that. In this session, you’ll learn the secrets I’ve used myself to hire great L1 techs who love what they do.” presented by HelpDesk.Tech

3:20 – 3:30 PM

Located in

Citrus Ballroom Foyer 
 

Business Card Exchange

Get your networking vibe on

3:30 – 3:50 PM

Al Alper

Founder & CEO
 

[Sales] Selling Trust; Breaking Down the Sales Barrier."

Organizations large and small struggle to understand what “maturity” means in terms of IT and security operations. In this session, we’ll discuss some case studies about organizations that have varied levels of maturity. This isn’t about CMMC or CMMI, but more of a conversation about steps organizations need to take to implement policy-based and useful architectures and procedures.

3:50 – 4:10 PM

Jennifer Pierce

Security Advisor and Partner Success Manager
 

[Technical] The Secret to Creating a Sales Process that Wins New Business while Building a Consultative Relationship

Imagine being handed a sales process and strategy that
just worked. Something you could use without having to research, learn, test,
and improve? A process that works to get executives on board and investing in
the security solutions you know they desperately need. I have that process,
and, in this session, I will share my secrets to using third-party security
assessments to change the way you connect with executives -imagine 83% close
rates. I will also give you a formula to packaging your security stack that
will save you time.
 Plus, learn the one call you need to make this quarter to reinforce your position as a highly valued consultant. We will even give you a list of CEO’s top 10 objections to investing in security solutions and how to overcome them. 

4:10 – 4:30 PM

Taylor Haag

Inside Sales Manager
 

[Leadership] "Introspection Activity: What is Your Leadership Style?"

presented by MailProtector

4:30 – 4:55 PM

Brian Johnson

CEO, AVC Technology
 

Peer Session: “Growth Through Process – Fundamental Building Blocks MSPs Need to Achieve Repeatable Growth YoY"

In today’s MSP marketplace if you’re not growing you are losing market share. Growth can solve a lot of problems but is not always easy to achieve in a planned and systematic manner. In this session, Brian Johnson, CEO of AVC Technology will share lessons learned as he reveals key strategies and mistakes to avoid in achieving consistent and aggressive YoY growth. Learn what key methodologies to put into place as well specific KPIs to monitor the health and trajectory of your MSP practice.

4:55 – 5:05 PM

Matt Bernacchi

Manager MSP, West & Canada

Navigating Managed Security: How to Accelerate Revenue and Deliver Security Outcomes

In a vast landscape of MDR services, it can be challenging for MSPs to determine which vendor is best for them. Join this session with Sophos for tips on navigating the selection process to accelerate revenue and deliver better security outcomes.

5:05 – 5:30 PM

Located in

Citrus Ballroom
 

Day 1 Wrap Up, Voting & Vendor Networking

More networking and time to meet with our great sponsors

5:30 – 6:30 PM

Located in

Sequoia Ballroom

ASCII Member Closed-Door Meeting

Private peer meeting of ASCII Members

6:30 – 8:30 PM

Located in

Bamboo Garden
 

Evening Networking Reception

Enjoy food and drink as continue to network

Newport Beach, California
February 22 & 23, 2023

Renaissance Newport Beach
4500 MacArthur Boulevard, Newport Beach, CA 92660

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