The MSP Conference

Costa Mesa, CA | February 25 & 26

Why ASCII Edge 2026?

Now entering its fourth decade as the channel’s most trusted community, The ASCII Group continues to evolve with the needs of today’s MSPs. ASCII Edge 2026 is where collaboration, peer insight, and emerging technology converge—equipping MSPs to scale smarter and navigate the new era of AI with confidence.

This year’s series delivers real-world strategies, expert guidance, and member-driven dialogue focused on strengthening operations, driving innovation, and growing together as a community.

Join us for an energizing, insight-driven experience designed to connect MSPs, exchange ideas, and shape the future of managed services—together.

KEYNOTE SPEAKER

“The Mindset of a Hacker – FBI’s and Interpol’s Most Wanted Shares All”

Step into the shadowy world of hacking with Jesse Tuttle, aka Hackah Jak — a former world’s most wanted hacker. Jesse will reveal his journey from hacking high school networks to breaching some of the world’s most secure systems, including banks, governments, and military operations, sharing legendary exploits and hard-earned lessons.

Discover how cyber incidents reshaped global security and Jesse’s transition from threat actor to a top intelligence asset collaborating with federal agencies during critical moments in cybersecurity history.

Whether you’re an IT pro, business leader, or simply curious, Jesse’s story offers valuable insights into the risks of the digital age and a powerful narrative of redemption and growth.

Featured MSP Sessions

Questions That Close: Selling More by Asking the Right Questions

Joe Rojas, Start Grow Manage

Joe Rojas, Start Grow Manage From “Yes” to Success! AI Implementation Simplified

Emily Tell, IdeaTilt Inc., ASCII Member

How One MSP Built a Marketing Engine Using AI

Wayne Hunter, AvTek Solutions Inc., ASCII Member

Wednesday | 9:30 AM - 11:00 AM

Pre-Day Workshop

In today’s era of hyper-productivity and security challenges, customers are eager to modernize. This presents a unique opportunity for partners to offer streamlined solutions for their clients’ biggest challenges. Join Microsoft for an insightful session on how Cloud Solution Providers can elevate their business. Discover how to boost profitability with turnkey solutions, leverage Microsoft’s comprehensive security suite, and seamlessly integrate AI with Microsoft Copilot. You will leave prepared to enhance productivity and security for your clients while growing your own business using Microsoft resources.

Agenda

Two days of education, networking, and more!
PREDAY | WEDNESDAY Oct 29, 2025

9:00 AM

Registration - 3rd Floor (BE) Liberty Ballroom

9:00 AM

Spark Leader Meeting - Salon 5 & 6 (2nd Floor)

9:30 AM

Microsoft Workshop | Supercharge Your Business: A Microsoft Strategies Workshop

11:00 AM

Lunch & Registration

11:45 AM

ASCII Edge Day 1 Kickoff!

12:00 PM

"Thriving Under Pressure: Stress Reduction Tools to Help Your IT Team" presented by Diana Giles, Skyline IT, ASCII Member

12:25 PM

“Cybersecurity, AI and the Relationship of Time" presented by Blokworx

12:45 PM

"Built for What’s Next: The Future of MSP Operations" presented by Rev.io

1:05 PM

Panel Session | "Marketplace Panel Session: An Overview of Leading Tech Companies You Should Take a Closer Look At" presented by Pax8

1:30 PM

"The Ultimate Solution: AI Unified Detection & Response with Embedded S1" presented by Guardz

1:50 PM

"Beyond the Transaction: Unlocking Strategic Value with Distributors and Cloud Providers" presented by D&H Distributing

2:10 PM

Networking Break

2:40 PM

Panel Session: "Evolving Customer Expectations: From Vendor to Strategic Partner"

3:05 PM

"What is my MSP worth?​ Unlocking the Secrets of Valuation & Private Equity" presented by IT Partners

3:25 PM

Business Card Exchange

3:35 PM

"MSP 3.0 - The Managed Cloud Desktop" presented by US Signal

3:55 PM

"Exploring the convergence of cyber security and insurance: Opportunities and threats for MSPs" presented by Spectra

4:15 PM

"From Buzzword to Bottom Line: AI in your MSP" presented by SuperOps

4:35 PM

"Building a Practice to Unlock the Power of Microsoft 365 Copilot" presented by Mike Wilson, Interlink, MSP

5:15 PM

Day 1 Wrap-up | Voting | Networking

5:30 PM

ASCII Member-Only Meeting

6:30 PM

Evening Reception provided by Titanium and Diamond Sponsors

7:00 PM

Private Invitation-Only Dinners

PREDAY | WEDNESDAY Oct 29, 2025

8:00 AM

Networking Breakfast & Badge Pick-Up – Professional Headshots Compliments of The ASCII Group

9:00 AM

ASCII Edge Welcome | Day 2 Kickoff!

9:10 AM

KEYNOTE: "Questions That Close: Selling More by Asking the Right Questions" presented by Jeremy Nelson, Successfully Exited MSP & ASCII Alum

9:50 AM

"How to Sell a Cybersecurity Stack Aligned With NIST" presented by Kaseya

10:10 AM

"AI and Zero Trust: Securing the Future Together" presented by Microsoft

10:30 AM

Business Card Exchange | Morning Break | Networking | Headshots

10:45 AM

"Managing Legal Risks for MSPs" presented by Monjur

11:05 AM

"Leadership Requires Courage, Strength, Passion and Forgiveness. It Does Not Require Suffering. It’s a Privilege!" presented by SonicWall

11:25 AM

"Unlocking $1M in Revenue Steams: How MSPs Monetize 5G-Powered Business Continuity & Portable Networks" presented by RYTHMz

11:45 AM

"Beyond Distribution: How Pax8 Is Redefining the Channel" presented by Pax8

12:05 PM

"The Winning Business Stack for MSPs" presented by The ASCII Group

12:30 PM

Solutions Pavilion & Networking Lunch

3:00 PM

MSP Partner Awards

3:15 PM

"Smarter AI for All" presented by Lenovo

3:30 PM

"MSP Business Session" presented by ATAKAMA

3:45 PM

"How to Turn Microsoft 365 Security into a High-Margin, Scalable Service" presented by ThreatMate

4:00 PM

"Outsmarting Private Equity: An MSP’s Playbook for Acquisition Success" presented by David Henderson, Cyberstreams, ASCII Member

4:30 PM

"Accelerate Your Path to Maturity with AI" presented by LogMeIn

4:45 PM

"Extend Your Reach Beyond Your Grasp" presented by Uncompromized

5:00 PM

Voting | Break | Networking

5:10 PM

KEYNOTE | "The Mindset of a Hacker – FBI’s and Interpol’s Most Wanted Shares All" presented by Jesse Tuttle

6:00 PM

Closing | Awards | Giveaways

7:30 PM

The ASCII Cup Party! (Offsite location)

Supporting Industry Sponsors

Titanium Sponsors

Diamond Sponsors

Sapphire Sponsor

Platinum Sponsors

Gold Sponsors

Media Sponsors

What Attendees are Saying

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Registration

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COSTA MESA, CA

February 25 & 26, 2026

Location

Sheraton Philadelphia Downtown Hotel 201 N 17th St, Philadelphia, PA 19103