Now entering its fourth decade as the channel’s most trusted community, The ASCII Group continues to evolve with the needs of today’s MSPs. ASCII Edge 2026 is where collaboration, peer insight, and emerging technology converge—equipping MSPs to scale smarter and navigate the new era of AI with confidence.
This year’s series delivers real-world strategies, expert guidance, and member-driven dialogue focused on strengthening operations, driving innovation, and growing together as a community.
Join us for an energizing, insight-driven experience designed to connect MSPs, exchange ideas, and shape the future of managed services—together.
How ready is your business to embrace opportunities and meet demands
AI is already reshaping how MSPs operate, compete, and grow. The only real question is whether your business is ready and how long your customers can afford to wait for you.
In this keynote, Carolyn April unveils exclusive, never-before-shared findings from the ASCII & GTIA AI Readiness in the Channel research, delivering a clear, data-driven view of where MSPs truly stand today and what differentiates those pulling ahead from those struggling to keep pace. Attendees will gain practical insight into:
– How peers are actually using AI internally and with clients
– Where adoption is stalling and what is holding firms back
– Which AI services are delivering real efficiency and revenue today
– How MSPs are pricing, packaging and governing AI
– What steps matter most to stay competitive over the next 12–24 months
MSPs and ITSPs gain the clarity they need to benchmark their readiness, identify blind spots and make smarter decisions as AI accelerates change across the channel.
Vendors are literally setting aside marketing dollars for you—yet most MSPs leave it untouched, or get stuck in approval purgatory. In this workshop, you’ll learn how to identify MDF that’s worth pursuing, package campaigns in a way vendors greenlight fast, and execute initiatives that drive measurable pipeline. We’ll cover events, digital, and co-branded plays—plus simple ROI tracking—so you can turn MDF into a repeatable growth engine, not a one-time experiment.
Joe Rojas, Start Grow Manage, ASCII Partner
Emily Tell, IdeaTilt Inc., ASCII Member
Wayne Hunter, AvTek Solutions Inc., ASCII Member
There are two kinds of treasure: the kind lost at sea, and the kind sitting inside your business that you haven’t noticed yet. In this talk, James Gadomski, shipwreck treasure hunter as seen on the History Channel, who has recovered millions in lost riches, shares the surprising truth behind big discoveries: it’s rarely luck—it’s research, patience, and a ruthless commitment to following the clues. You’ll see how the treasure-hunter mindset applies to leadership and growth, and why most organizations sail past their best opportunities while chasing shinier distractions. If you’ve ever felt like “the money must be somewhere,” this session will inspire you to think differently about how to find it.
Registration - 3rd Floor (BE) Liberty Ballroom
Spark Leader Meeting - Salon 5 & 6 (2nd Floor)
Microsoft Workshop | Supercharge Your Business: A Microsoft Strategies Workshop
Lunch & Registration
ASCII Edge Day 1 Kickoff!
"Thriving Under Pressure: Stress Reduction Tools to Help Your IT Team" presented by Diana Giles, Skyline IT, ASCII Member
“Cybersecurity, AI and the Relationship of Time" presented by Blokworx
"Built for What’s Next: The Future of MSP Operations" presented by Rev.io
Panel Session | "Marketplace Panel Session: An Overview of Leading Tech Companies You Should Take a Closer Look At" presented by Pax8
"The Ultimate Solution: AI Unified Detection & Response with Embedded S1" presented by Guardz
"Beyond the Transaction: Unlocking Strategic Value with Distributors and Cloud Providers" presented by D&H Distributing
Networking Break
Panel Session: "Evolving Customer Expectations: From Vendor to Strategic Partner"
"What is my MSP worth? Unlocking the Secrets of Valuation & Private Equity" presented by IT Partners
Business Card Exchange
"MSP 3.0 - The Managed Cloud Desktop" presented by US Signal
"Exploring the convergence of cyber security and insurance: Opportunities and threats for MSPs" presented by Spectra
"From Buzzword to Bottom Line: AI in your MSP" presented by SuperOps
"Building a Practice to Unlock the Power of Microsoft 365 Copilot" presented by Mike Wilson, Interlink, MSP
Day 1 Wrap-up | Voting | Networking
ASCII Member-Only Meeting
Evening Reception provided by Titanium and Diamond Sponsors
Private Invitation-Only Dinners
Networking Breakfast & Badge Pick-Up – Professional Headshots Compliments of The ASCII Group
ASCII Edge Welcome | Day 2 Kickoff!
KEYNOTE: "Questions That Close: Selling More by Asking the Right Questions" presented by Jeremy Nelson, Successfully Exited MSP & ASCII Alum
"How to Sell a Cybersecurity Stack Aligned With NIST" presented by Kaseya
"AI and Zero Trust: Securing the Future Together" presented by Microsoft
Business Card Exchange | Morning Break | Networking | Headshots
"Managing Legal Risks for MSPs" presented by Monjur
"Leadership Requires Courage, Strength, Passion and Forgiveness. It Does Not Require Suffering. It’s a Privilege!" presented by SonicWall
"Unlocking $1M in Revenue Steams: How MSPs Monetize 5G-Powered Business Continuity & Portable Networks" presented by RYTHMz
"Beyond Distribution: How Pax8 Is Redefining the Channel" presented by Pax8
"The Winning Business Stack for MSPs" presented by The ASCII Group
Solutions Pavilion & Networking Lunch
MSP Partner Awards
"Smarter AI for All" presented by Lenovo
"MSP Business Session" presented by ATAKAMA
"How to Turn Microsoft 365 Security into a High-Margin, Scalable Service" presented by ThreatMate
"Outsmarting Private Equity: An MSP’s Playbook for Acquisition Success" presented by David Henderson, Cyberstreams, ASCII Member
"Accelerate Your Path to Maturity with AI" presented by LogMeIn
"Extend Your Reach Beyond Your Grasp" presented by Uncompromized
Voting | Break | Networking
KEYNOTE | "The Mindset of a Hacker – FBI’s and Interpol’s Most Wanted Shares All" presented by Jesse Tuttle
Closing | Awards | Giveaways
The ASCII Cup Party! (Offsite location)
“ASCII Edge is an incredible experience — packed with valuable insights, networking opportunities, and actionable strategies for MSP growth. The energy and collaboration among peers make it one of the most impactful events I’ve attended.”
“ASCII Edge delivers exactly what an MSP needs in a day — sharp sessions, smart peers, and vendor conversations that feel like whiteboard sessions, not sales calls. The pace is focused, the content current, and the networking next level. We left with actionable security and services ideas we’re putting to work right away.”
Join Us!
